Dark Horse Disruption
How to Win in Change-Resistant Arenas
Starts: Wednesday, September 27th
Find Out More Here
Mel,
If you're banging your head against the wall, trying to make headway in a change-resistant arena, my Dark Horse Disruption course is the least expensive, least "lethal" path you could possibly take.
Dark Horse is an education from someone who has "broken through" in AT LEAST three massively change-resistant industries, and lived to tell about it; and assisted not just a handful but hundreds of people make similar breakthroughs in their markets.
Here's some of what you'll discover…
Session 1: Dark Horse Rules for Breaking Rules: Which rules you can break, and which rules you must follow. This is absolutely positively critical.
Most people murder any chance they might have ever had by transgressing just one… or perhaps dozens… of inviolable rules. In every pioneering effort, there are rules you must break, and other rules that you cannot violate
Session 2: Dark Horse Marketing and Customer Acquisition: A dozen different versions of Guerilla Marketing. Never at any point will this course assume you have buckets of money to throw around. We will always assume you are working with very finite resources.
Session 3: Dark Horse Ideology, with Special Guest Megan Macedo: Megan has developed a story model for artists and innovators that is radically different from the "features and benefits" of the standard marketing playbook. When I adopted her approach I doubled my traction with audiences overnight.
Session 4: Circumventing the Head Trash that can land even the most courageous Dark Horse in the ditch: Many prophets, innovators, and rebels seem positively hell-bent on destroying everything they've worked for in a rash Stupidity Spasm. I came close a few times! I'll show you how to NOT decimate the progress you make.
The road I've traveled is paved with dead bodies, I've got the scars to prove it, and I've got the victories to show I know exactly what I'm doing.
Every world-changing innovator, inventor, leader has somehow or another figured out the secrets this course will reveal.
And now for the first time these are available to you.
You can reap the harvest of my 30 years of struggle, shortcutting so many painful experiences that you can avoid.
Smart people learn from their mistakes.
Wise people learn from other peoples' mistakes.
Join me on Wednesday, September 27 @ 11AM Eastern and let's equip you to CRUSH this most vital of battles.
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