“You’re in Afghanistan and you’re never getting out”

Dark Horse Disruption How to Win in Change-Resistant Arenas Starts: Wednesday, September 27th Find Out More Here  Mel,   My agent, who had placed Ultimate Guide to Google Ads, Ultimate Guide to Facebook Ads and 80/20 Sales & Marketing with major publishers came back to me in 2013 after six months of casting about with my book Evolution 2.0…. He said, "I'm sorry Perry, no one is biting… "I've pitched your book to over 40 publishers and they all say 'Sorry, this author doesn't have a PhD, the approach is too controversial, the message too radical.' I'm turning this back over to you so you can do what you want. Maybe you should just self publish." (Which at the time would have ensured that no scientific media outlet would take it seriously.)  I took matters into my own hands and did find a publisher.  Four years later I went to a meeting of a similar group. My book Evolution 2.0 had just come out and I was speaking to anyone who would listen.  I was still in no position to assert my approach was superior, but I got into a public argument with one of the organization heads anyway. I named a couple of scientists who were also dissidents, and, like them, were deeply dissatisfied with the status quo. "While there's no guarantee Mr X, Mr Y or Mr Z is going to win… these guys do at least have a fighting chance. However… what you guys are doing is never going to work. E-V-E-R!  "You're in Afghanistan and you're never getting out."  He could see my lips moving but couldn't hear a thing I was saying. I had similar conversations with dozens of other guys over coffee. None of them would listen either. That was 2015. I soldiered on.  My p-a-i-n-f-u-l lessons years before on factory floors… the lone prophet, the missionary technology guy, the visionary, the voice in the wilderness, the earnest young guy trying soooo hard… selling stuff people "should" want but didn't want… selling stuff the world "needed" but would not tolerate… then eventually cracking the code… had taught me a thing or two. I had a feeling this was going to work. Fast forward two years. The paperback edition of Evolution 2.0 came out. Here's the back cover: To most folks it just looks like another science book, rubber stamped by important-sounding people at prestigious universities. Nope.  Because before me, N-O-B-O-D-Y had succeeded in publishing this kind of book: critiquing the conventional evolutionary story, advocating my spiritual viewpoints, and still managing to get endorsement from the world's top scientists at world class universities. Not the University of Iowa… but Harvard and Oxford. Not some Bible college in northern Indiana… but UCLA and Columbia.  The road I've traveled is paved with dead bodies.  Untold careers had been shipwrecked over the evolution conflict, but I traveled far beyond any of those dissidents. I dodged ALL the landmines that took so many other people out. This is because I knew how to use and not use my outsider status. If you feel like you're in Afghanistan and never going to get out… If you are trying to make headway with ideas that people SHOULD be buying…but can't seem to get anywhere… If you need to spark change in a change-resistant field… You need Dark Horse.   Join me on Wednesday, September 27 @ 11AM Eastern and get you hitched up.   Seize the day,  Perry    ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459