Just buy the stuff & ship it

Mel,

Let's say you're brand new to online marketing and you have zero confidence. 

My advice: 

Don't go into some hyper-competitive keyword market like "work at home" or "weight loss" or "Sony Playstation." 

Find a niche within a niche. 

Let's say you want to sell hand soap. 

Well, lots of people sell hand soap. You're one among legions.  

But how about "lemon scented hand soap"? 

If you search you'll find that most of the ads don't say anything about lemon scent. 

If there are enough searches to fuel a "micro business" then you've just found a crack in the sidewalk that you can exploit. 

You declare yourself THE KING OF LEMON-SCENTED HAND SOAP and you begin to build your worldwide empire. 

Once you've mastered one tiny mountain you can move on to bigger and bigger ones. Your confidence builds as you grow. 

One other tip: 

DO NOT build a soap factory before you do this. Do not buy a shipping container of inventory. 

Build the advertising campaign first.  

If you get an order, then drive to Wal-Mart if you must, buy the soap an re-ship it. Carve small bars of soap out of big bars of soap with a pocket knife if you must. Buy your inventory at 3X selling price if you must. But TEST THE MARKETING IDEA FIRST before you commit big dollars to it. 

Be agile. Be flexible. Be king of some teeny tiny corner of the world, then move on to world domination. 

Perry Marshall  

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.

 

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Perry S. Marshall & Assoc
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Oak Park, Illinois 60301
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