Considering NYT's leaky paywall

February 12, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Hearst partners to extend its content reach Considering NYT's leaky paywall Including video in your content marketing strategy Can we predict predictive analytics? Customized email distributor promises 'smart data' Data in the Information Age vs. oil in the Industrial Revolution advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Hearst partners to extend its content reach Media companies are casting about for new forms of revenue, and Hearst has an interesting idea: the publisher reportedly struck a deal to lend Esquire's name to a cable network. The G4 cable channel already tailored its content for men, but as the Esquire Network, programming will be supplemented with Esquire's own brand of male-themed content. FULL ARTICLE - Folio advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Considering NYT's leaky paywall Deciding to set up a paywall could lead to concerns about adequately gating your content. But if you follow The New York Times' meter model, leaks in your paywall could be desirable. Although the news is flush with stories about how the paper has plugged a pesky leak, the leak itself may have been strategic, in an effort to allow casual readers to remain connected with NYT content. FULL ARTICLE - paidContent Including video in your content marketing strategy Defining your goals is the first step in developing any strategy, including your video content marketing strategy. If your goal is to use video in order to improve your website's SEO, tactics include posting a full transcript of your video and getting your videos indexed. Here's more. FULL ARTICLE - Search Engine Watch Can we predict predictive analytics? Predictive analytics is a draw for marketers, with its claim "to know what the response will be to your content based on comparative analysis of data." Here is a breakdown of the 2 models of predictive analytics. FULL ARTICLE - ClickZ Customized email distributor promises 'smart data' Customized email distributor Sailthru just received an infusion of cash in order to offer a set of tools, claiming they produce variations on daily emails and allow Sailthru's customers to "select which subscribers receive which version." Sailthru calls its tools "smart data" that offer measurement for messaging. FULL ARTICLE - GigaOm Data in the Information Age vs. oil in the Industrial Revolution Understanding "information lifecycles" is key to gleaning the most value from data and applying it to successful business strategies. After all, unlike oil in the Industrial Revolution, the valuable resource of the Information Age appreciates in value. FULL ARTICLE - MediaPost advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.