How mobile payments will transform the shopping experience

February 13, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Tablets take off; will media innovation follow? How mobile payments will transform the shopping experience Case study: Native tablet editions outperform flipbooks Surviving the adolescence of mobile advertising B2B companies and marketing automation Infographic: Sizing images on social media advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Tablets take off; will media innovation follow? As tech innovation shifts from PCs to tablets, publishers have a prime opportunity to build a sustainable new revenue stream. The challenges lie in creating a consistently compelling tablet "experience" and developing better ways to measure an increasingly multichannel audience. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. How mobile payments will transform the shopping experience At least some of your audience is accessing your content on mobile devices, right? And chances are your publication is at least dipping its toe into e-commerce. Now turn your attention to mobile payments: key success indicators, how they work, and how you can get started. FULL ARTICLE - ReadWrite Case study: Native tablet editions outperform flipbooks Deciding where to invest your resources when it comes to mobile offerings can be costly and time-consuming. B2B publisher GIE Media learned through trial and error that investing in native tablet editions rather than flipbook apps yielded higher audience engagement results. According to President and COO Chris Foster: "People engage in the native app versions of magazines so substantially more than they engage in flipbook apps. We see engagement of roughly 47 minutes per entrance into the app, which is huge." FULL ARTICLE - Talking New Media Surviving the adolescence of mobile advertising The toughest aspect to mobile marketing is the feeling that you are investing in platforms that could change overnight. Welcome to adolescence of mobile advertising. Here are 3 strategies for finding marketing success on the smallest screens. FULL ARTICLE - Mobile Marketer B2B companies and marketing automation Where is your organization in terms of leveraging marketing technologies? A quarter of Fortune 500 B2B companies have reportedly adopted marketing automation. Are you keeping up? Here are some questions to ask yourself when considering your marketing technology strategy. FULL ARTICLE - ClickZ Infographic: Sizing images on social media While graphic design is absorbing and enjoyable work, any time-saving techniques that can be employed are valuable to your production schedule. This cheat sheet infographic offers sizing templates for images destined for social media platforms. FULL ARTICLE - Entrepreneur advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.