| Mel, Jack born got me on a webinar live with Jason Hornung. I knew nothing about Jason's business and my job was to write an email to convince his prospects to buy - live, on the spot.
My first question to Jason:
"Give me a live, in the trenches Stephen King recount of your former life as a miserable, unsuccessful insurance agent."
(You can listen to our actual conversation here)
Why did I ask him that?
Well if you've ever read a Stephen King horror novel, you know that Stephen King doesn't tell you "Martin was frightened." He SHOWS you:
"The veins bulged on Martin's neck as he regarded the clown's cock-eyed grin and crooked teeth - slime-covered, foul-smelling incisors that had greedily feasted on so many others. Teeth that sensed his own fear and...."
The reason people LIKE Stephen King is that it reminds them of their own real life, in a strange yet somehow familiar way. Every customer experiences terrifying Stephen King moments in their life. When you communicate to them that you understand how they feel, they bond with you.
So your job is to do what Stephen King does - don't TELL them about those terrifying moments. SHOW them.
How do you show instead of tell... in email of all places???
Get a free taste where I show you how, using Jason as an example:
http://www.perrymarshall.com/training/lops/lops-free-sample/
Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com |
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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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