Thursday, April 11, 2013

Is Amazon the sleeping giant of media?

April 11, 2013 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
Mobile, social drive highest video consumption
Emap CEO: corporate subs to reach 40% in three years
Pew study: digital magazines enjoy uptick
Is Amazon the sleeping giant of media?
7 secrets of YouTube marketing
Tint: an easy way to bring social media feeds to Websites
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Mobile, social drive highest video consumption
Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage twice as much with content, and drove pre-roll ads to account for 82% of all video ad impressions in long-format content.
FULL ARTICLE
- Media Post
Emap CEO: corporate subs to reach 40% in three years
Emap, the B2B publisher and owner of Retail Week and Health Service Journal, is not for sale and will instead build a growth-driven business based on multi-platform subscriptions and marketing services, according to CEO Natasha Christie-Miller.
FULL ARTICLE
- The Media Briefing
Pew study: digital magazines enjoy uptick
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012, per The Pew Research Center's recent State of the News Media 2013 report.
FULL ARTICLE
- Media Post
Is Amazon the sleeping giant of media?
Amazon Media Group offers brands and agencies display ads across its owned and operated sites like IMDB.com and Zappos.com, its devices like Kindle and Kindle Fire, and across the wider Web. The Amazon advantage: a wealth of consumer buying data, arguably the most valuable of all signals, along with the scale of the sixth most-visited site on the Web.
FULL ARTICLE
- Digiday
7 secrets of YouTube marketing
Culled from data on 30,000 businesses, here's what works--and what doesn't--on YouTube.
FULL ARTICLE
- Inc.
Tint: an easy way to bring social media feeds to Websites
Tint's platform is designed to help brands create social hubs on top of their digital properties and, in turn, create a deeper level of engagement with their audiences. The idea is that, while there are a number of social media aggregators out there, the average consumer tends to gravitate towards one particular social network and, once there, tends to do their socializing and interacting on that network, rather than switching between them.
FULL ARTICLE
- TechCrunch
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