LinkedIn puts publishers on notice

April 12, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Winds of change blow more briskly through B2B media Flipboard adds 3 million users since launch of personalized magazines LinkedIn acquires newsreader startup Pulse for $90 million Publishers need programmatic scout teams Digg targets Google Reader power users Google's assault on newspaper industry: two charts Content-driven commerce pioneer F+W Media to launch Burda Style USA advertisement E-Media Producer / Product Manager Access Intelligence has an exciting opportunity for an E-Media Producer/Product Manager to be based in Rockville, MD office. The E-Media Producer/Product Manager will work closely with our business leaders and with the Director of Digital Development. Learn more and apply. Winds of change blow more briskly through B2B media A couple of interesting announcements this week, including the merger between ABM and the Software & Information Industry Association, underscore the rapid pace of change that is sweeping through B2B media – and the increasing urgency behind publishers' transition to diversified, digital-driven business models. FULL ARTICLE - eMedia Vitals Flipboard adds 3 million users since launch of personalized magazines Mobile magazine Flipboard revealed today that over half a million personalized magazines have been created on its platform since the launch of the new feature just two weeks prior. During this time, the company also added 3 million new users to its service, bringing its total user base to now 53 million. FULL ARTICLE - TechCrunch LinkedIn acquires newsreader startup Pulse for $90 million In a move that puts all B2B publishers on notice, Linked has acquired Pulse and its 30 million users. LinkedIn executive editors Dan Roth says that LinkedIn "can be the definitive professional publishing platform — where all professionals come to consume content and where publishers come to share their content." FULL ARTICLE - LinkedIn Publishers need programmatic scout teams Executed correctly, a programmatic strategy simply expands the demand pool for a publisher's inventory. Higher demand, higher pricing. Forrester says that as marketers compete for similar audience segments and bid density increases, average CPM prices of exchange impressions will increase from $3.17 to $6.64 by 2017. FULL ARTICLE - Digiday Digg targets Google Reader power users Many journalists relied on Google Reader for their aggregation and curation efforts. Digg sees an opportunity to grab an influential audience, as Google shuts down Reader later this year. FULL ARTICLE - TheNextWeb Google's assault on newspaper industry: two charts The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google's ad revenues are now more than twice what the industry pulls in. These two charts provide a crystal-clear view into this trend. FULL ARTICLE - paidContent Content-driven commerce pioneer F+W Media to launch Burda Style USA F+W Media has struck a licensing partnership with Germany-based Hubert Burda Media. The deal sets up F+W as the U.S. and Canadian publishing and sales operation for what will become Burda Style USA—a digital, e-commerce and print platform for DIY fashion and sewing enthusiasts. FULL ARTICLE - FOLIO advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.