UBM Tech drops print entirely to focus on digital and events

April 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue As marketers become publishers, how will media brands adapt? Tablet as publishing hub? 'The Atlantic' beefs up its video department UBM Tech drops print entirely to focus on digital and events Google sold Frommer's Travel — but kept all the social media data Medium adds collaboration tools to its publishing platform 'The Nation' boosts digital subs with student campaign eBay hires a VP of data to focus on personalization Facebook widens data targeting, incorporating offline behavior Blurring lines Between Video Ads and Content advertisement Job: E-Media Producer / Product Manager Access Intelligence has an exciting opportunity for an E-Media Producer/Product Manager to be based in Rockville, MD office. The E-Media Producer/Product Manager will work closely with our business leaders and with the Director of Digital Development. Learn more and apply. As marketers become publishers, how will media brands adapt? Much of the discussion around native advertising ignores a larger trend: Marketers going direct to readers and building their own audiences, cutting publishers out entirely except to rent their traffic and push clicks to their own media. How can publishers adapt to this shift? FULL ARTICLE - eMedia Vitals Tablet as publishing hub? Indie publishers such as Bullett Media are using the tablet as a launching pad for new business models. Among its offerings: custom interactive ad development for tablet editions. FULL ARTICLE - eMedia Vitals advertisement Subscription App Publishers Reveal Sales Secrets SpeedDate founder Simon Tisminezky and Popular Science's Mike Haney joined Subscription Site Insider for an exclusive webinar in which revealed the secrets behind their profitable subscription apps on multiple platforms. Watch webinar: $247.00 for non-members, FREE for Members. 'The Atlantic' beefs up its video department Like most media companies, TheAtlantic.com is betting on their video channel. According to Bob Cohn, editor of Atlantic Digital, the channel has posted nearly 1,000 videos in the past two years (some original, many more licensed from the Internet) and will be staffing up over the spring and summer. FULL ARTICLE - The New York Observer UBM Tech drops print entirely to focus on digital and events UBM Tech today announced a restructuring in support of a new approach that integrates online media and live events to engage b-to-b technology communities. As part of the restructuring, UBM Tech is discontinuing all print publishing, folding four underperforming events, shutting down two noncore brands and laying off about 10% of its workforce. FULL ARTICLE - Media Business Google sold Frommer's Travel — but kept all the social media data People wondered why Google sold Frommer's Travel barely nine months after acquiring it in the first place. The answer is that it's keeping a huge number social media followers from sites like Facebook. FULL ARTICLE - paidContent Medium adds collaboration tools to its publishing platform Today, Ev Williams' latest startup, Medium, added some tools to bring people together while they're writing. The collaboration tools are similar to what you'd find in Google Docs, but the key is to work on something to share publicly, together. FULL ARTICLE - TechCrunch 'The Nation' boosts digital subs with student campaign Higher education just got a little more affordable, at least for student readers of The Nation magazine. The brand is offering college students a free six-month digital subscription to the left-leaning political weekly. In the last two weeks, the program has generated more than 1,000 subscriptions. FULL ARTICLE - FOLIO eBay hires a VP of data to focus on personalization We know that eBay has been looking for ways to add personalization to its marketplace and other products and properties but today the company is brining in new leadership to direct this efforts. FULL ARTICLE - TechCrunch Facebook widens data targeting, incorporating offline behavior Facebook officially plans to roll out a new advertiser tool to help advertisers directly target Facebook users based on their offline spending history. The tool marries what Facebook already knows about people's friends and "likes" with vast troves of information from third-party data marketers such as Datalogix Inc., Acxiom Corp. and Alliance Data Systems Corp.'s Epsilon. FULL ARTICLE - WSJ.com Blurring lines Between Video Ads and Content Video used to be the perfect way to showcase a product to a large audience. However, today's consumer is more receptive to storytelling than to product pitches. YouTube's March video ad leaderboard (highlighting the month's brand videos with the top organic and promoted views) is evidence of this shift. FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.