Free Marketing Acceleration Session
With Perry Marshall
Wednesday, April 6, 5PM Eastern
ONE-CLICK REGISTER HERE
Mel,
Them that’s got shall get.
Them that’s not shall lose.
But God bless the child that’s got his own.
So sang Billie Holiday many a year ago.
And it would make for a nice theme song for PPC 2.0 right now.
Lost in all the hype over Google’s recent “Right Side Wipeout” is one very important lesson.
Sure, we all know that 80/20 was at play here. If you had one of the top 3 or 4 spots, you’re in good shape. In fact, if you were in the top RIGHT SIDE position you might now be in even better shape, because now you’re suddenly at the top of the page instead of the right margin.
The rich got richer. Potentially, MUCH richer.
And if you were in the 2nd or lower spot on the right side, you’re now down at the bottom.
The poor got poorer. Much, much poorer.
80/20 became 90/10.
But, here’s something else that happened…
If you were relying on your top organic of “free” spot, you just got hosed.
Free spots just got bumped down the page with the addition of that 4th spot at the top.
A bunch of free traffic just got yanked from the fingertips of the “freeloaders” and handed over to advertisers willing to exchange cash for good traffic.
And so it always goes.
Remember when there were ZERO spots at the top?
As Dan Kennedy used to say, if something works well enough it will eventually be made illegal. If free works well enough, they’ll eventually find a way to charge you for it.
Never be reliant on free traffic.
Never get caught behind the accelerating curve.
And boy, you better have your running shoes on for the next coupla years, cuz that curve’s got the pedal to the metal.
I’m going to talk about how to stay ahead of the curve…and dominate…in PPC 2.0 on Wednesday.
Do you spend or manage more than $5000 per month on PPC advertising?
If yes, I highly suggest you tune in.
Plus, I’m going to tell you about a new program that allows you “look over my shoulder” as I implement these “curve busters” into my business.
I’m so excited about it that I’m offering a “MONEY BACK PLUS $2000” guarantee if it doesn’t increase your income by a bare minimum of $25,000 this year.
But I’m getting ahead of myself.
Register Here with One Click.
Perry Marshall
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