How to Stand on the Shoulders of Giants (Sept 11& 12)

Boardroom Inc. Presents Titans of Direct Response September 11 & 12 Find Out More Here   Mel, How much time do you spend each day exposing yourself to the best of the best? Who's on the "Mount Rushmore" in your industry? Not the ones who just talk the talk, but the ones who've walked it out...the ones who have proven their merit with result after result after result. Not just for years but for decades. The pantheon of heroes. Do you study them? Do read, listen to, and view everything they have to say? Perhaps the best decision I made, early in my marketing career (and I mean REALLY early, like back when I was rubbing maxed-out credit cards together to squeeze out enough high-interest cash to buy gas) was to expose myself to the giants of direct response.   I used the last drops of spare cash on one credit card to buy Dan Kennedy's program at a seminar. I submitted myself to the tutelage of John Carlton to hone my copywriting chops.   And I continued to pay big money (at the time) to attend seminars where I could rub elbows...or at least rub minds... with the "Big Kahunas" like Joe Sugarman, Ken McCarthy, and Jay Abraham. And I owe most of my success to this commitment. Because, when you're around giants like this, you're only one idea away from breakthrough. One off-hand comment away from big, life-changing, business-booming breakthrough. And now, Boardroom's Brian Kurtz is bringing them all together in one room. Dan Kennedy Gary Bencivenga Joe Sugarman Jay Abraham Greg Renker David Deutsch ...and many more. I'll be there too.   All that proven marketing wisdom in one room. A powder keg of breakthrough waiting to be ignited. If you're serious about your direct response career, I can't imagine a better place to be. If you're serious about finding that one big breakthrough idea to take your business to the next level, you'd almost have to sleep through this entire event to get out the door without discovering it. Find out more here. Carpe diem, Perry Marshall PS: This isn't just for copywriters. This is for anyone serious about direct response. Anyone serious about getting big results from direct mail, email, TV and even radio.       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Liberation Webinar #1 about to Begin (11AM Eastern TODAY)

Liberation Webinar #1 Register Here Starts Live in a Few Minutes   Mel,   Richard Koch is about to deliver his first ever webinar. And you have a first-in-a-lifetime opportunity to participate.   Richard is the author of The 80/20 Principle, The 80/20 Manager, and The Star Principle, among many others. He came from the same workaday planet we all do, but transformed himself from working stiff to fractional billionaire investor who works one hour per day employing simple yet profound 80/20-inspired principles.   I estimate the value of his time to be around $100,000/hour.  So what he wants to deliver today will be profound.   Register here and we'll get started in a few minutes. Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

What's So Important that Richard Koch Would Do a Webinar? (August 6)

Liberation Webinar Series with Richard Koch & Perry Marshall August 6, 11:00 AM Eastern Register for the Series Here     Mel,   Richard Koch has never done a webinar before.  In the world of fractional billionaire investors who work only one hour per day, they are simply not done. I estimate the value of Richard’s time at somewhere in the $100,000 per hour range. And, after all, he IS “Mr. 80/20”, so he guards his time zealously. That’s the only way he can stick to his one-hour-per-day work schedule. So, if Richard is willing to take one hour…strike that…THREE hours out of his schedule to do webinars, then what he wants to deliver must pretty darned important to him.  And to you. Liberation Webinar Series. Part 1 of 3: Are You a Hamster on a Golden Wheel? "Idle hands are the devil's workshop".  True or false? Most of us were raised to believe that this old saw was solid wisdom.  Got too much free time on your hands? You'll probably use it unwisely, we were told. You'll probably get yourself into trouble, they said. You'll probably just waste it, so you better stay busy. Stay “productive”.  Stay on the hamster wheel. But for go-getters like us, staying "busy" soon becomes addictive. We forget how to be still. How to relax our brains so that the truly profound, business- and life-changing Ideas can flow. How to focus. We run from distraction to distraction to distraction. In this first webinar, Richard Koch will reveal how he got off the hamster wheel. How he dealt with the withdrawal symptoms. And how he came to be a fractional billionaire working just one hour a day. If you've been taught to believe that the answer to every problem is “redouble your efforts”...you need to tune in. I didn't realize until just recently how deeply embedded that mindset was for me. I always assumed more work = more success. Dead wrong. I confess. I’ve been a hamster. But I’m committed to getting off the wheel the Richard Koch way. And while Richard may be a fractional billionaire, he came from the same planet you and I live in. I promise you'll relate to his story.   Reserve your spot here for this rare opportunity.   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Confessions from the Golden Hamster Wheel

Chapter 3 of the Great American Entrepreneur Story? Liberation Seminar Day One Participate at No Charge Get the Details Here   Mel,   How does Chapter One of your version of "The Great American Entrepreneur Story" read? For me it was...   Drank the Amway Pink Kool-Aid.   Punched the clock in the Dilbert Cube, played the office politics   and suffered under a boss who wanted to cut my fingers off one   knuckle at a time. I scurried through those mazes long enough to realize there wasn't any cheese to be found there. No matter how fast I ran. No matter how brilliantly I strategized. No cheese. And fortunately, I escaped. If you've done the same, congratulations.    End Chapter 1 of the "Great American Entrepreneur Story". How does Chapter 2 read? If yours reads like mine, it goes something like this... You've busted out of the maze only to find yourself still stuck on a hamster wheel. You've got a better view than you had in the maze. Basics like your daily cheese are no longer a worry.  Maybe it's even a golden hamster wheel with shiny rims and leather interior, but it's still a hamster wheel. If you stop running, the wheel grinds to a halt. The cheese stops dropping from above. The water bottle dries up. My confession: I'm still on the golden hamster wheel. Stuck in Chapter 2. Every month I have to pull a rabbit out of my hat to make my nut. Every week I give in to the insistent urge to redouble my efforts and make things work through sheer effort and will power. Every day I still answer to the to-do list and the tyranny of the urgent.  A quick glance at my jam-packed calendar will tell you that "Mr. 80/20 Sales & Marketing" has a long way to go before he reaches Chapter 3 of the story. And what does Chapter 3 even look like? Great question. Most entrepreneurs don't realize there is a Chapter 3. We always thought Chapter 2 was the end of the book, with maybe a short epilogue titled "Retirement" tacked on at the end.            But that's not how your story has to end. There is a Chapter 3 that you can write. I've read it. I know what it looks like. It looks like what I saw in southern Spain when I visited Richard Koch. (I'll tell you more about that next time.) But for now I'll tell you this...I want my Chapter 3 to read like what I saw in Spain. And if you're stuck in Chapter 2 like me, you should do everything in your power to grasp the vision of "Chapter 3". The best way to do that is to participate in Day One of the Liberation Seminar with Richard Koch in Chicago, September 28. And you can participate at no charge with your Mastermind 12 membership. Get the details here.    It's been a good story so far, let's make it great.   Carpe Diem, Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Your 48-Hour Business Breakthrough with Bob Regnerus

Introducing: 4-Man Intensive with Bob Regnerus “Same-As-Perry” Guarantee for Less October 16-17 Apply Here   Mel,   For the last couple of years, I've been conducting an experiment.  The laboratory for this experiment has been my home office during my 4-Man Intensives.  4-Mans are where you, me, and three other hardcore entrepreneurs sit down and force your website to overcome every obstacle that’s been freezing, holding back, and frustrating you.  We go hammer-and-tongs on your business for a half day. We fix it, change it around, look at every facet of your marketing plan & sales funnel, and at the end of 48 hours you’re rolling out a glistening new, brushed up, totally brainstormed, kick-ass sales machine.  So, what's the experiment?  Well, for the last couple of years I've been turning over more and more of the fast-paced, rough-and-tumble 4-man time to  Bob Regnerus.  In fact, the last several 4-Mans have evolved into as much “Bob Regnerus 4-Man” as “Perry Marshall 4-Man ”.  And almost to a man, the participants have left saying, “I got as much keen insight from Bob and the other three participants as I did from Perry”.  I call that a successful experiment.  Not every consultant has the chops to handle the bewildering array of business challenges that get tossed around at a typical 4-man, address them, and provide actionable insights right there on the spot. But Bob's got them in spades.    Find out all about Bob's impressive track record here.   So, if you've always wanted to attend a 4-Man Intensive with me, but hesitated because of the investment, I've got a perfect opportunity for you to get the “Same-as-Perry” guarantee at a reduced fee.    Find out all about Bob and apply for the Bob Regnerus 4-Man Intensive Here.   Carpe Diem,  Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

"Just Tell Me What to Do!" Haircuts and the Tyranny of the Left Brain

80/20 Liberation Seminar Participate in Day One for No Charge Mastermind Club 12 Membership Get the Details Here   Mel,   I was consulting with a client, Michael, recently and he made this comment... "Perry, I've been applying 80/20 to my life and business for the last year or so, and now I have a very odd problem. I don't know what to do in my free time. Tell me what I should be doing because I feel like I'm just wasting time." If you're a go-to guy or gal, you're probably unaccustomed to enjoying downtime. When you're truly free, do you feel itchy, agitated, anxious? Do you feel like you're procrastinating? Do you feel like you're shirking your responsibilities? "Just tell me what to do!" Does the idea of carving out time in your schedule to "do nothing" -nothing but let your mind wander and play- does that make your pulse beat faster, do you break out in cold sweats at the idea of doing NOTHING? Do you know what my brain tells me when I get like that? Do you know what odd compulsion I feel when I'm doing some powerful, but unstructured, musing and reading and thinking? "Perry, you need a haircut. Go get a haircut today." Bizarre, I know. I used to let that odd feeling of agitation and anxiousness get the better of me. But now I know that the "haircut" nagging is an indication that I'm on to something big. Something good. Because my left brain is trying to interrupt me. Trying to assume control again.  Trying to get me back on the routine, mundane, comfortable track again.   Michael's day to day business problems are pretty much under control. Now he needs to answer the BIG, STRATEGIC questions. And you don't solve problems like that unless your right brain has ample time to play.  But your left brain will nag you until you learn to quiet it. It will tug at your sleeve incessantly, begging, "Just tell me what to do!" Your left brain, the brain you use when you're putting out fires and consciously solving problems, your rational brain, is limited. Period. Your business will have limited success if all you ever do is apply left-brained thinking.  But most of us apply ONLY left-brained thinking. Your right brain, however,  is unlimited. It makes connections that the left brain would never dream of. But it only makes those connections when you're "not around". It only makes those connections when your ego, your rational, controlling left brain has "left the building". When you're playing, when you're recreating, when you're free-form journaling, when you're praying or meditating, when you're sleeping. (And I'm not talking about the five-hours-per-night, burning the candle at both ends kind of sleep that most of us entrepreneurs get).   Realizing that you have to turn your rational brain off to achieve breakthrough success can be a slap to your ego.  Realizing your brain is more powerful when your conscious mind is not directing it - when YOU are not controlling it - can be humbling...and, for a while, very uncomfortable.  But I assure you, it's essential to achieving your business and life goals. On September 28, Richard Koch will show you how to let the more powerful side of your brain regain control. How you can go from working 60 hours a week to working 20 hours (or far fewer) a week and earn more than you do now. This is not your run-of-the-mill time management seminar. This is brain-changing, life-changing stuff. And you can participate in Day One for no charge with your Mastermind 12 membership. Get the details here.   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Letter of desperation from a guy circling the drain

Mel, This week I received a desperate letter from a 27 year old man, a long-time customer who's "circling the drain," pleading for help. I took it to my Roundtable meeting yesterday and read everyone the letter, omitting his personal details. This triggered a wide-ranging 25 minute conversation among my Roundtable members, spanning tactical moves he should make to all kinds of "inner head trash" stuff. Pure gold. This is well worth a listen: http://www.perrymarshall.com/23925/letter-of-desperation/ Perry Marshall ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459