Mel,
I wrote a book called 80/20 Sales & Marketing…so, of course, I believe in focusing most of your time and investing most of your money where most of your results come from. But there's a grave danger lurking in any application of 80/20.
Putting ALL your eggs in one basket.
Way back when I released the first edition of The Ultimate Guide to Google AdWords, my email series warned against advertising only or even mostly on Google.
One of the emails listed over 20 different sources of traffic you should investigate.
Some of my students ignored that advice. And when the first "Google Slap" came down, they suddenly had no business left.
Overnight…washed out. Run away like wild horses over the hills.
Some picked up the pieces and rebuilt on other platforms. Some just chucked it in and started new businesses from scratch. It was painful to watch.
Today, over 16 years later?
Well, the danger of putting all your eggs in one basket (or ad platform) is even graver.
Now, ad platforms like Google, Facebook, and Amazon have 10X, 100X, maybe 1000X the power they had back then.
And they care not a whit about you, dear small business owner.
If they decide to pull the plug on you…you're gone. Platform dependence is now riskier than it's ever been.
That's one of the big reasons I put together my Definitive Traffic Intensive seminar.
To give you the best insights from the smartest traffic experts in the world on as many platforms as possible…
- Google Search
- Google Display Network Ads
- Facebook
- YouTube
- Amazon
- LinkedIn
- Bing
- Reddit
- Programmatic Advertising
I realize that watching all the presentations doesn't sound like an "80/20" strategy…but it might be the smartest thing you can do to maintain your "platform independence."
And if you order before midnight tonight, you can get every single presentation, all for a very special price.
Just $999 and you get 6 months of New Renaissance Club 12 (which is a $594 value all by itself!)
Only $499 if You're ALREADY a New Renaissance 12 Member
