Mel,
20 years ago, the internet demolished travel agencies. The average travel agent has been completely decimated and they've been replaced by Orbitz and Expedia and Airbnb.
And I think a similar decimation is about to happen with digital ad agencies and garden-variety copywriters and marketers.
These things are gonna be replaced by platforms and there are gonna be more people marketing and more people advertising, and more people connecting with customers than ever before, but the money is moving to a different place.
I said this in a video and got this email from Australian digital marketer KG…
You hit me between the eyes with that!
I knew I had to be there because that is EXACTLY what I'm doing right now.
Setting up a completely new form of Un-Advertising – AI Powered, No Ads, connections creation (those still asleep would think "lead gen").
No Ads (no text nor image), No PPC, No SEO, No website, No opt-in forms – just real time, search-driven (ie. hot), delivery of verified names and emails.
Dreams do come true…
Faster, Easier (as you say – more people will be doing this themselves), Way less expensive (actual leads – name & email – verified – often at less than one PPC click).
Fits your criteria perfectly. Light years ahead and here already.
This is how people in my tribe are thinking about AI.
If you're still thinking in terms of traffic, ads, opt-ins, leads, and funnels…it's time to step back and think about where the money is moving.
Because it's not moving there!
Get on board or get decimated.
