Memo from a Pink Koolaid Drinker

Mel, A very frustrated woman wrote to me on my blog and I'm going to show you her note in a minute.But before I do, a quick bullet: If I were to do what a lot of guys do - and teach newbies that the way to make a lot of money on the Internet is by being my affiliate and selling my products - I would be committing some kind of crime. A lot of people teach this, and since there's an endless supply of newbies, a lot of people going through the revolving door get taken advantage of. Yes I have a good affiliate program, and yes my products sell well, but: If you don't have an established market presence already, it's may make you lunch money but it's not going to be megabucks. Might be good target practice, but it ain't going to make you rich. Same is true of ANY other program or product you might promote. First you want to possess some mastery game... then enter a niche you can successfully compete in. Today I'm going to give you some straight talk about: 1) How ordinary real people get scammed out of their money online, and 2) How ordinary real people actually make money online, or in any new business for that matter.  Click here to read Gia's letter and my reply Perry Marshall ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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The Stephen King Principle of Persuasive Emails

Mel, Jack born got me on a webinar live with Jason Hornung. I knew nothing about Jason's business and my job was to write an email to convince his prospects to buy - live, on the spot. My first question to Jason: "Give me a live, in the trenches Stephen King recount of your former life as a miserable, unsuccessful insurance agent." (You can listen to our actual conversation here) Why did I ask him that? Well if you've ever read a Stephen King horror novel, you know that Stephen King doesn't tell you "Martin was frightened." He SHOWS you: "The veins bulged on Martin's neck as he regarded the clown's cock-eyed grin and crooked teeth - slime-covered, foul-smelling incisors that had greedily feasted on so many others. Teeth that sensed his own fear and...." The reason people LIKE Stephen King is that it reminds them of their own real life, in a strange yet somehow familiar way. Every customer experiences terrifying Stephen King moments in their life. When you communicate to them that you understand how they feel, they bond with you. So your job is to do what Stephen King does - don't TELL them about those terrifying moments. SHOW them. How do you show instead of tell... in email of all places??? Get a free taste where I show you how, using Jason as an example: http://www.perrymarshall.com/training/lops/lops-free-sample/ Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Hottest Planet Perry offer of the last 12 months!

Mel, ONE webinar provoked more raves than anything else I did all year. Here's a sample of the comments: "I love Perry's total willingness to talk to prospects in the same way they talk to themselves in their dark, pissed-off moments." - Kit Schulte, Seattle, WA "Extremely useful content-watching methodology of eliciting exactly the information you need to tell a story, showing what questions to ask. Questions Perry asked are the questions we can now ask ourselves-template for action." - Jeanne Hurlbert, Baton Rouge, LA "I've always heard that telling stories is important, but you just put it in a structure that helps me see the bigger picture." - Francisco Rodriguez, Inverness, IL "Pulling the background information and infusing that into the email was surprisingly easy to do!" - Peter Brissette, Westminster, CO * You can get a FREE taste at... http://www.perrymarshall.com/training/lops/lops-free-sample/ "Absolutely blown away at how simple I can make my email marketing by using my own horror stories..." - Traci Reuter, Elgin, IA "This has been a fantastic experience. You drew out personal information and created an email with a great call to action without having to go into any detail about the product. I love it." - Steve Crews, Calgary, Canada "I've managed and worked with creatives for 40+ years, ie musicians, singers, graphic designers, painters and craftsmen in leather, wood, clay and metal, etc. ... Perry has demonstrated he is a craftsmen with words ..." - Will Springer, Fletcher, NC "I finally understand that there is a repeatable structure behind an email that is also completely genuine and true. And I can do that." - Nancy Sayre, Emmaus, PA "I've always enjoyed Perry's emails, I've bought from Perry's emails, and to see the thought process behind it, in real time, totally priceless!" - Connor Kelly, Toronto, Canada Get the first hour free at http://www.perrymarshall.com/training/lops/lops-free-sample/ Perry Marshall . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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I got nervous when she wanted to watch

"Look Over Perry's Shoulder" email course free taste: http://www.perrymarshall.com/training/lops/lops-free-sample/ Mel, An off the cuff idea someone reeled off in 2012, almost carelessly, turned into a HUGE hit. Planet Perry Members are still raving about it and it's so cool, I'm giving you a free taste. Dan Kennedy hired me to run the summer session of his $26,000 per year Titanium Mastermind group. I was taking "requests." One was from Brittany Lynch, a 25 year old wunderkind entrepreneur who's been following me since she was 15. "Perry, I just want to watch you write an email." That's exactly what I did - and member after member said, "Write one for me too!!!" They learned more about on-the-spot copywriting from watching me do it in one hour than from stacks of copywriting books. I offered this to my own members, via webinar, and they went crazy. Want a free sample? Get it here now: http://www.perrymarshall.com/training/lops/lops-free-sample/  Perry . ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

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Artist, Alchemist or Automated Out? Webinar Today 1PM EST

Mel,     The last time it happened the band was yours truly, Jimmy from Thailand, and John from right here in Chicago. During the lunch break at one of my 4-Man Intensives, we all wandered down to my basement.  I slid behind the drum kit. Jimmy picked up my son Cuyler's  bass, and John strapped on Tannah's electric guitar.    And we just jammed.   No sheet music. No hemming and hawing about, "Do you know the lyrics to this one?" or "What key is that one in?"     Pure improvisation.  Spontaneous art. Creating new connections. Opening up vast new spaces in our brains. Dormant synapses sparked to life and  firing in crazy directions.    Happens quite a bit. Whenever the highest level Planet Perry members get together, there's always a healthy number or musicians, jazz buffs, artists, and even poets.    In fact, I firmly believe that the entrepreneur who will survive the coming Amazonian automation dystopia, will be the entrepreneur who is able to do more than crunch numbers, optimize systems and perfect sales funnels.    They'll be artists. They'll be alchemists. They'll be Renaissance entrepreneurs.    They'll have to be.    And industrial automation futurist, Jim Pinto, agrees. Here's how I know:  While studying up on Jim for our webinar today, I stumbled across the "Poetry of Jim Pinto".    Yup, not only is Jim one of the most respected and sought after speakers and commentators on the state of industrial automation...he's also the "Poet Laureate of Industrial Automation" and writes satirical verse with titles like...   "PC-Wocky" "The Fieldbus Raven" "The Industrial Wireless Quadrille"   He's half Deming, half Shakespeare.    And like the immortal bard, Jim believes             There is a tide in the affairs of men.           Which, taken at the flood, leads on to fortune   We're at that tide now. Amazon's gobbling up the automation future. Will you unleash your alchemist/artist side and ride the flood to fortune or will you wind up automated into oblivion?    Today at 1pm Eastern Jim will share a few “Tiny 1% hinges” that have swung HUGE doors for him, and will for you as well. Tides you can ride to survive the Amazonian flood.    Jim will open up his treasure chest of knowledge and  experience and present directly actionable steps which, if followed precisely, can produce immediate results.   Register Here $19   Ride the tide, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Will You Be Ready When the Drones Attack? Webinar Tomorrow

Technology Futurist Jim Pinto & Perry Marshall Automation Webinar and Q&A December 18, 1PM Eastern, $19 Register Here     Mel,   On my peaceful block here in the Chicago suburbs, the low rumble of the big brown UPS truck is as much a Christmas tradition as the whir of snow blowers clearing the sidewalks.     Heck, my family orders so many items from Amazon that a UPS truck shows up at my door almost 365 days a year. Pretty sure my wife, Laura, knows the delivery guy on a first name basis.    But, according to technology futurist, Jim Pinto, the days of the rumbling brown UPS truck are numbered.    Enter the drone.    You've seen the Amazon Air video. You've seen the "octocopter" getting loaded up at the Amazon distribution center to hummingbird its cargo  right to the eager customer's doorstep.    Very slick. Lots of buzz for Amazon right before the holiday buying season.    But is it the future?    Jim Pinto, says "yes". It may take a decade or so, but Jim believes a drone future is inevitable.    And believe me, Amazon can wait. They have the muscle. They have the big bucks to sit patiently while the FAA works out the regulations. They have the marketing brawn to spend millions on slick advertising to soothe concerns over privacy and safety.    Then, when the green light is given, Amazon will be ready to pounce. Send in the drones.    What will a drone future mean for your business?    As Jim will explain in our webinar on Wednesday, December 18th, Amazon's ability to automate the competition right into oblivion, should be the numero uno concern for every business leader.   For the guys at Walmart, Google, Facebook, Apple, Microsoft...and most of all for you.    Drones are not just about fast delivery. They are about Amazon's ability to own the future.   Last night in a dream I was visited by the "Ghost of Christmas Yet to Come". As the snow fell silently, he raised his bony finger and pointed to the sky. I watched as the octocopter flitted onto our porch and dropped it's little package into Laura's waiting hand. I think I even heard her call it by name.    Will your customers even remember your name ten Christmases from now?    Tune in tomorrow for a visionary, prophetic interview and Q&A session with me and Jim Pinto. Registration fee $19.    Register here.   Carpe Diem, Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

80/20 AdWords: Work Less & Make More in 2014

Mel,   Do you want your business, your influence and your AdWords traffic to grow in the new year? You must apply 80/20 very specifically to each dimension of your AdWords account. Including the time you spend in it. 80/20 AdWords Webinar Monday December 10, 1pm EST: Register Here In the “wild west” days of AdWords, 80/20 thinking created methods like “Peel and Stick.”   EVERY single thing that worked was 80/20 based. Today AdWords is much evolved, but you still need 80/20 decision making so you don’t waste months polishing turds and tweaking features that can only give you a minor boost. In this free webinar, WordStream Founder Larry Kim and I do a deep dive and show you how 80/20 can revolutionize your AdWords management. You'll discover: -How to prioritize the millions of things (!) you *could* potentially optimize in your AdWords account -The 20% of campaign management strategies that result in 80% of the benefits -How to generate amazing returns from AdWords, without having to spend all day working on it   Go here now & Join us tomorrow   ...and sleep with one eye open.   Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Vital New AdWords Features for 2014

Mel,   Google made something like 1000 changes to AdWords this year. It would take a crew of analysts just to keep up with all that. The legendary fighter Bruce Lee devastated his opponent with 3 deft moves. NOT by obsessing about 1001 nifty little tricks! That’s how I approach marketing, which is why you do NOT hear from me about every last wrinkle and tweak. Obsessing about every update is anti-80/20. Besides, if you build your campaigns properly, most of this stuff doesn’t hugely affect you. However some of those changes ARE powerful and very useful. Which ones? WordStream is hosting a webinar on Tuesday November 19. Larry Kim and team will cover the Top 10 AdWords Features of this year - just the most valuable and important updates that you need to know about, including: * Key changes to AdWords ranking algorithms * New and retired tools (Why did they do away with the Keyword tool? What’s good about the new Planner tool? You’ll find out.) * New AdWords metrics and why they matter * Hidden changes that you probably missed! Date: Tuesday, November 19, 2013 Time: 1:00 PM EST Register Here Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Do what you love & the money will follow?

I am now taking applications for Roundtable 2014 - seats limited, first come first served   Mel,   'Do what you love and the money will follow.' You’ve heard this many times. Is it true? Is it true that if you pursue your passion, money will pursue you? NO. Not in my experience. This is what I’ve found: “Find the thing you love in the current challenge, then your passion will attract success.” Case in point: If I was committed to “doing what I love” I would have never gone into marketing in the first place. My first six years of failed attempts in sales were misery. But I knew if I merely did what I loved - designing audio gear - I’d have few other options in my life, cuz those guys don’t make much money. I knew I HAD to master sales and marketing. I knew sales, not engineering, is the tiny hinge that swings the big doors. Eventually I found a way to sell… in a way that matched who I am. Today I have a FUN job. I meet incredibly interesting people and work on amazing projects. I just had to run through the gauntlet first and get myself sorted. In my first sales job, very little that we sold seemed interesting. (That mistake could have been avoided, by the way…) However one product line, our networking gear, really grabbed a customers’ attention one day. I was hungry so that made a HUGE impression on me. I went down the rabbit hole. Eventually I became fascinated with those 1’s and 0’s - despite NOT liking them in college, where I actually failed my first “digital systems” class. (It was SO boring. Dreadful.) Eventually I even wrote an Ethernet book. Which opened up all kinds of other fascinating things, including a $250,000 client. But first I had to discover what was so cool about it. Cuz until you get beyond a certain point… you can’t possibly know! My buddy John Fancher, truth be told, would actually prefer to be a poet and rock star. He's a fantastic writer, and on stage he can give Bob Dylan a run for his money. But right now the money is in email copywriting. He's channeled his poetry and his rock & roll passion into something the world wants and needs. Almost any job can be fun and fascinating, *once you discover how you and that business fit together.* Something you love is lurking in there. A door to your future is lurking in there. Where is it? The dinero is on the other side of that answer. Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Important change to Google’s ad rank formula

Psyche your business for a kick-ass 2014 - 4-Man Intensive December 16-17 http://www.perrymarshall.com/roundtable/4-man-intensive/   Mel,   This matters, so pay attention. Google has hung a big juicy carrot at the end of the AdWords stick. For years Google’s formula has been: Position = Quality Score x Bid Price. Where two thirds of Quality Score is Click Thru Rate. What’s new is, Ad Extensions are the tie breakers. If two ads are close, the winner is going to be the one that makes best use of Ad Extensions. None of this matters if people can’t see your ad extensions. They only see those in the premium space, the top three positions in AdWords. This means - if you’re not grooming your ads for the top 3 spots, you’re not in the game. Ad Extensions push the organic results lower on the page and drive more revenue for Google. This means you need to be testing your extensions and getting enough exposure to appear in the top 3. Otherwise, Google doesn’t consider you a player.   Everything Google does makes sense if you understand 80/20. 80/20 says: Reward your best advertisers by offering even more tempting carrots on the end of the stick. This article by Wordstream expounds on the implications of this: http://www.wordstream.com/blog/ws/2013/10/24/adwords-ad-rank-algorithm My opinion on what Google is doing: The success rate of Google advertisers used to be 80/20; now it’s 90/10. 10% of the advertisers get 90% of the clicks. Google is less and less interested in the positions running down the right side and more interested in rewarding the top 3 spots. They are even experimenting with large banner ads at the top of search results. What this tells me is, Google is ALL about money now. They are not about mission. They are not about sticking to their original objectives or identity. They are whoring themselves out to the almighty dollar. Which of course is what public companies always do. Now they have every right to do this, but I also believe this is hurting them. It is hurting them in the long run because a Google search offers you fewer interesting options than it used to. Many times there are no results on the right side, only the top 3. They are just driving you towards the top players. I don’t think many people appreciate how many businesses and industries now exist solely because a very large search engine exists that sells advertising. The very phenomenon of AdWords and things like it is the highest kind of economic alchemy. It is the very thing that makes recessions go away and creates economic booms. What made Google great originally was the diversity of offerings. Insiders tell me, for example, that when Google started slapping down advertisers with Quality Score stipulations, their SEARCH volume started going down! In other words people were subconsciously expecting to find less interesting things to buy on Google. This degradation happens to all large companies, unfortunately. Law of large numbers. But anyway, regardless of my idealism or the “should be” world, the IS world is that you gotta be one of the top 10% players, or you ain’t playing. This means *winners win bigger* and losers lose faster. If you’re on top of your game, you get A HUGE AMOUNT OF TRAFFIC. I just talked to a guy the other day who sells a particular kind of medical device. He’s top dog in his market and he’s just minting money. I’m telling you, being #1 in your market has never been more profitable. Recession or not. Dominate your market. And sleep with one eye open. Perry Marshall Dramatically improve your business in 48 hours. December 16-17 in Chicago http://www.perrymarshall.com/roundtable/4-man-intensive/           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Reduce your AdWords Stupidity Tax + Win Some Dinero

Mel,   25% of your Google AdWords spend is sheer waste. You might as well bake a casserole for dinner tonight, then dump it in your back yard so the squirrels can eat it. That will certainly cost you less money & sweat than whatever most folks are paying in AdWords stupidity tax.   Where exactly is the waste? Wordstream’s grader will tell you, AND you can enter a contest simply by feeding your best insights back to Wordstream.   You can win $25K. It will come to you in the form of $2,000/month AdWords budget for all of 2014.   Enter here:   http://www.wordstream.com/gradeandgetpaid   Perry           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

#1 Source of Pain & Frustration Laid Bare. October 24

Case Study of a Breakthrough USP: 10am Eastern http://www.perrymarshall.com/training/usp/   Mel,   One of the greatest delusions - one of the deepest sources of pain and frustration in your business is... Thinking you have a GREAT Unique Selling Proposition, when your USP is actually bland and mediocre. If your USP does not cause people to bolt upright and take notice… If they don't stop and pay attention, and eagerly pull out their credit card and buy from you… You do NOT have a killer USP. A weak USP is like a needle that drains blood out of your arm 24 hours a day, 7 days a week. You feel feeble and lethargic and don't know why. Symptom of a weak USP: Traffic keeps getting more and more expensive and the more money you throw at it, the worse the problem seems to become. Many times your "traffic problem" is really a USP problem. You'll be amazed at what happens when you solve the problem at the core - how EVERYTHING in your business turns around. It's like shaving with a brand new fresh blade, it cuts through with effortless ease. That's why on Thursday October 24 at 10am Eastern Time, Bryan and I are doing a case study on "The Killer Advantages of a Rock-Solid USP." Register Here Now: http://www.perrymarshall.com/training/usp/ Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Roundtable Chronicles for October 6, 2013

Mel, This week I hosted my Roundtable meetings in Chicago. Roundtable is Planet Perry's Fight Club for entrepreneurs, where we all pound the slag off each others' ideas. Mr. D had his turn on the hot seat. Mr. D is the marketing director of a high-end design school. College tuition is $60,000 per year and he's got 100 students. It's an organization of A Players and he has surpassed all his direct competitors. He's at the top of the heap. On a consulting call I used the 80/20 Curve to show him how much money he's still leaving on the table. "Go to www.8020curve.com. Go to "Rack the Shotgun" and enter 100 members total, 100 responded and "Value of output" is 60,000. The tool spits out a graph, like this: "The red part, that's the dinero you're getting now - about $6 million a year. A small, boutique niche business." I said, "Everything between the upper curve and the red, that's money that your customers are fully capable of spending, that you are NOT getting. But they WOULD spend it, IF you offered them something that thoroughly scratched their educational itch in every possible way." He says, "So you're saying I've got 20 customers who would spend $240,000 or more on tuition, and $60,000 isn't enough??? We're already at the top of our market." "Yes," I said. "They would spend it if you put the right upgrade offer in front of them. They not only have the money but also the desire. It's practically a law of physics." He asks, "This is also showing me that the #1 family would pay $3.169 million per year. How is that even remotely possible?" I say, "Remember German Chancellor who wanted to send his daughter, but you turned him down because you couldn't guarantee absolute security and protection from the paparazzi?" "Yeah, I remember that." "Could his family afford to pay you $3 million a year if you give her ALL the perks that come with your school AND completely assured her dad that his security concerns would be met?" "Absolutely they could." "Plus you could easily afford the extra measures you'd have to take. And then how 'bout the arab sheiks who send their kids to your school? If you guaranteed to safely land their kid in Harvard's grad program, would they pay a million dollars?" "Yep. A handful of our parents absolutely would do that." That wasn't all. Matt Gillogly jumped in. "You know what you need? You need a FOUNDATION." "Why do I need a foundation?" "Because parents BELIEVE in your school's mission. Even people who wouldn't pay a penny more than the standard tuition, would still donate a million dollars to the school. Why? So underprivileged kids can go too. Or they might donate $3 million so they can have their name on a brand new arts building. That's the easiest way to get that $3 million." Matt continued: "You've got parents who would be *delighted* to be the chairman of your foundation, fly around in their corporate jets and solicit other, multi-million dollar donors." In Planet Perry we teach the Power Triangle of Traffic, Conversion, Economics, with 80/20 in the center. The conversation you just eavesdropped on is the ECONOMICS conversation. Certainly in our Mastermind Group you can get a bunch of geniuses to critique your landing page. But we also craft HUGE plans that grow into multi-million dollar corporations. Including the details that make them work. We also maintain confidentiality, which is why the details of this story have been tweaked. The principle remains unchanged. Do YOU crave an informal Board of Directors, men and women who will challenge you to the highest levels of excellence, call you out on your BS, and support you through your trials? I would not be caught dead *not* in a high level mastermind group. I'm taking applications for Roundtable 2014. Tuition is 19.9K, with extra options for those who wish to work more closely with me. First meeting at the end of January in Orlando. To submit your application, contact matt@perrymarshall.com. Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here