Mel,
The Neanderthal way to penetrate a market is to jack up your bid price.
And sure, if you are the guy or gal who can outspend all others, you can become the 800 pound gorilla.
But that is not the only way.
Imagine this:
Getting more of your ideal customers affordably is like penetrating a granite fortress on a day where a thick fog shrouds everything and you literally cannot see 3 feet in front of you.
Yes, you can sit there and fire cannon shots into the mist, hoping that one eventually pounds through the mortar.
You hope that if it does get through, you are actually able to somehow know it got through, considering you can't see a single thing.
Or you could shine some other kind of light at some other frequency, like night goggles, clearly seeing that if you stand on a 20 foot scaffolding and fire your gun at the perfect angle, you take out the castle's entire electrical system in one shot.
Not only that, there are 40 other angles that could work as well. If you just knew where the general was sleeping, a raven could drop a hand grenade down his chimney and it would all be over. There's also a window where you can see the king's chair and a round of bullets would take him out in 12 seconds.
In every market there are MANY angles in.
They just happen to be invisible to you, given the regular tools that everybody has.
But they still exist.
There are still ways.
It might "officially" cost $100 to acquire a customer with brute force, but you can still get 'em for $40 if you use finesse.
This is precisely what Glenn Livingston's career is all about. For several months he's been planning entry into yet ANOTHER market (this is his 18th). I got an email from him last week:
"Did a survey, built a project, and the bits are flying! My first class is almost full, and at a profit against the advertising right out of the gate... THIS one is scale-able!"
This puts Glenn at 80% success rate for entering new markets.
How?
With his 360 degree view of the fortress: Microwaves, laser light, geiger counters, infrared, night vision.
Glenn also offers a done-for-you service where he scopes out the castle for you and gives you a detailed report of all the ways in - including the secret water supply that feeds the city from underneath.
Find out more:
http://www.GlennLivingston.com/Dominate.php
Perry Marshall
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