| Mel, Some time ago I wrote a landmark Renaissance Club newsletter called "From the Fringes to the Jet Stream." It described how clever Google ads "go viral" on the Display Network and get shown EVERYWHERE.
This "Display ads going viral" phenomenon is what I call the Jet Stream. Baby, when your ads enter the Jet Stream, WATCH OUT.
A few months later one of my customers, Amit Mehta, used that strategy to methodically test and build a Jet Stream campaign. For several months his website got 50,000 visitors per day.
To say his campaigns were profitable would be an understatement.
When you combine the Jet Stream concept with "filters" that pinpoint the right *kinds* of traffic on the Content Network, something magical happens. It's a form of time travel, because when you're 2 years ahead of most advertisers on the Content Network, you have access to massive quantities of traffic.
The Jet Stream is also relative. You can experience the Jet Stream phenomenon just within your niche and receive gratifying amounts of quality traffic.
Read about the Jet Stream and how to maximize your traffic in the Display Network in chapter 10 of the Ultimate Guide to Google AdWords.
Perry Marshall
**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.
Update subscriber options |
Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
No comments:
Post a Comment