Channelone.TV: 3 Fast Bullets on Google AdWords Quality Score

Friday, September 27, 2013

3 Fast Bullets on Google AdWords Quality Score

Mel,

Quality Score directly impacts your AdWords cost. Bad QS means you overpay 200% for your clicks.

1) The first thing you need to know is:

--> Click Thru Rate is 70% of Quality Score!

Why? Cuz CTR is Google's best way to decide whether the users are having a good experience.

I always say, "With Google, sleep with one eye open." You should ALWAYS be wary of Google. However too much cynicism here is not a good idea.

Do NOT look at Quality Score like it's a big giant money-grab. Why? Because if you've got the highest CTR, the face of Google WILL smile down upon you and give you lots of discounted-price traffic. Google wants what its users want: ads people like to click on.

If you have a low CTR, Google will smite you.

2) The best way to improve Quality Score is:

PEEL AND STICK. Peel keywords out of less-relevant ad groups, give them their own ads and ad groups and maybe even their own landing pages.

According to Google, “the most important tip for success with AdWords is to create tightly knit ad groups with keywords and ad text that are based on a common theme.” That's Peel and Stick, baby.

The 95/5 rule says 95% of your traffic comes from 5% of your keywords. Peel and stick your top 5% keywords and you get 95% of the benefit with 5% of the work.

----> 3) You MUST get creative about ad copy that both is exactly relevant to search phrases, AND presses emotional hot buttons, in a way that is NOT "me too" like everyone else! <------

Yeah I know that's tricky but Planet Perry members do it all the time. If you get stuck, ask for help on the Mastermind Forum.

For an in-depth exploration of Quality Score, go here now and get WordStream's Quality Score White Paper:

http://marketing.wordstream.com/20130906QualityScoreWhitePaper.html

While you're at it, try their free AdWords Grader Tool. (I'm jealous I didn't invent it before they did.)

Perry Marshall