Mel,
Once a year we arm our students to the TEETH with a full-on traffic + conversion battle plan. It's called Personal AdWords Coaching. We call it "Bobsled Run" because, just like the Olympic event, it's fast and furious.
This year I've added Facebook ads to the toolbox.
Until recently, Google AdWords had no equal. Not even close. The features, scalability, the sheer power of Google's ad platform were utterly unmatched. 80% market share.
Now, in the last six months, Facebook has come alongside Google as a force to be reckoned with.
Admittedly, Facebook is still crude in many respects. In absolute terms it has less reach.
However, Facebook traffic is still cheap (won’t be 2 years from now, I promise you!) and you can acquire LOTS of new customers FAST for not much money.
Google AdWords is a lead sled. It’s like a 40 foot motor coach. It takes a lot of gas but once you’ve got it lumbering down the road, it’s luxurious, air-conditioned comfort.
Facebook is like a 300cc Kawasaki motor bike strapped to the back of that RV. It’s lightning fast, produces quick results, can buzz down little trails and side paths with ease.
It’s great to have an RV… it’s great to have a Kawasaki motorcycle – but isn’t it better to have BOTH?
That’s why Facebook forms a perfect complement to AdWords. 2013 Bobsled Run harnesses BOTH. Starts Tuesday September 24.
By application only. Apply here now:
http://www.BobsledRun.com
Perry Marshall
***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com
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