Are You Lazy Enough for Success?

Star Principle Seminar September 28, Chicago Apply Here   Mel,   Fill in the blank... Selectivity, confidence and ______ are the nearest thing we have to a short formula for extraordinary achievement. What would you guess?  Hard work? Intelligence? Luck? Strength? Faith? Years ago, I would have said "hard work".   "Just keep your hand on the plow" ..."Idle hands are the devil's playground"... "Doing busy work is better than doing no work at all"... "Only slackers take days off" ... "The amount of work I do determines my value"... But, in his excellent book, The 80/20 Manager, Richard Koch turns all that thinking on its ear. And he makes a bold statement that cuts at the heart of those old "truths" that seem to die so hard... The battle goes not to the strong, not even to the most knowledgeable or the most intelligent, but to the most focused.... And who, according to Richard's keen observation, are most apt to achieve this all-important focus?           The lazy. He's referring to the lazy who also happen to possess high intelligence, thoughtfulness, originality and  vision.  But the lazy, nonetheless.   Of the notoriously "lazy",  Bruce D. Henderson, founder of Boston Consulting Group and Bill Bain, of Bain & Company, Richard has this to say...   Surely it's is significant that two of the most creative and influential management consultants of the last sixty years...were arguably the idlest. In fact, there's a section near the end of his book titled "How to Make Yourself  Lazy" in which Richard recounts his own personal struggle to overcome the big, bad "Work Ethic" monster. A monster he had to defeat in order to go from an 80-hour-per-week consultant worth a few million dollars, to a 5-hour-per-week investor worth over $200 million. I still do battle with the work ethic monster each day. I bristle at the thought of ever being called "lazy". I'm sure you do too.        "Hard work is a virtue!" I protest.  But the older (and hopefully wiser), I get, the more I realize it is most decidedly not a virtue. The more work I delegate, eliminate, simplify and just flat-out refuse to perform, the more successful I become. And that's thanks to Richard's influence. As Richard says, "Laziness, selectivity and confidence compound each other and are the nearest we can get to a short formula for extraordinary achievement." So, while I'm probably going to keep working hard, I'm going to keep looking for ways to do it with more confidence and way more selectivity. And if you'd like to discover how you can become more selective, more confident, more "lazy", and way more profitable...and hear it all directly from Richard Koch, apply to join us September 28 in Chicago.    APPLY HERE     Carpe Diem,   Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here