Tuesday, June 17, 2014

Is Your Sales Funnel Obsolete? Take the Quiz

Two-Minute Quiz Tells You

“How Smart is My Sales Funnel?”
Take the Quiz Here

 

Mel,

 

Is your business suffering from Internet Inflation?

Just a few years ago, you could write a few killer Adwords ads, drive traffic to a landing page, give away a free report, and build a list of leads fairly quickly and inexpensively.

Then you drove them to a 27-page sales letter that tried to address every single benefit of your product, as well as every single possible objection to your product that those prospects might have...and hopefully pull enough sales to make the whole machine profitable.

And maybe send them to an autoresponder sequence that tried to sort and sift and sell them even more.

Well, as you know, that machine is sputtering.

Nearly every entrepreneur I consult with is telling me…

  • “I’m having to buy more traffic just to get the same results I got as little as a year ago.”
  • “It’s harder to convert opt ins to paying customers.”
  • “My sales people are spending way too much time on “tire kickers” and not enough on real, honest-to-goodness prospects.”
  • “Sorting the wheat from the chaff is taking a lot longer than it used to.”

And it’s because of “internet inflation.”  What’s internet inflation?
Internet inflation goes like this…

As information becomes easier and cheaper to come by, getting people to “pay” for that information, even with just an email address, gets more and more expensive.

Why? Because nobody wants information. They want clarity.

And most traditional internet marketing sales funnels (probably yours) don’t provide clarity.

 

They just provide more information.

If you’re giving away a free report, white paper, video, webinar, email series, free sample or checklist, what you’re telling your visitors is, “I know you’re trying to decide if my product is right for you, so here’s some more work for you to do to find out if it’s right for you”.

And that doesn’t cut it in 2014.

I know from personal experience with hundreds of thousands of visitors, that it is way harder and more expensive to get people to part with their email address for a one-size-fits-all information widget than it was just 12 months ago.


Your visitors, your prospects are getting smarter, more discerning... Is your sales funnel getting smarter with them?


Here’s a quick way to find out. Take the “Scorecard Sales Funnel” quiz here.

If your score qualifies you, I’ll show you a way to...

  • Cut your time from lead to sale.
  • Charge higher fees
  • Lower your cost per lead
  • Eliminate time wasted on tire kickers.

But I won’t send it to you unless you qualify.

 

Take the 2-minute quiz here to see if you do.

Carpe Diem,
Perry Marshall

P.S. If you read everything above and thought “My free report is still working just fine”, you should definitely take the quiz. Because, if you qualify, I’ll show you how to keep using that free report and inject it with “opt-in steroids”.

 

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
 
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