The Lizard Brain and Beyond: Landing Pages that Convert

The Secret Weapon for Great Landing Pages "Voice of Customer" Ebook Download for No Charge Here   Mel,   The Lizard Brain is the part of your customer's head that responds to colors, subconscious cues...the part that reacts more from comfortable habit and routine. It's the "shiny object" part of brain. It's a powerful organ that every smart marketer will "talk" to.     And that's why so many marketers obsess over landing page layout and design...testing button colors, visual elements, offer box size, and opt-in box placement...to get the lizard brain to respond to the shiny objects and start heading down the well-worn grooves it likes to travel in.   Important work...but it will only get you so far. Your best visitors are your most serious visitors, the ones who will consider your offer with more than just their lizard brain. And they are going to respond to one thing and one thing only...       The words on your page.   The words on your landing page will make or break your conversions.  And great copy does not come from a copywriter...nor does it come from guessing or stealing or swiping (at least not without a needless waste of time and money).    No, great copy doesn't come from copywriters...and the greatest copywriters will tell you that as well.   Great copy comes from your customers.   And Wordstream has put together a short, too-the-point guide on how to use the "voice of your customer" to increase your landing page conversions.  It's free. And they'll even grade your landing page for no charge if you like.   Your customers will tell you how to sell to them if you know how to listen.   Check it out.   Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here