Last Call: Save Hundreds, Gut­-Punch the Taxman & Kill it in 2016

Only 3 Hours Left Beat the Taxman Sale Ask about the “Secret Weapon”   Mel,   If you’ve read my last couple of emails about my “Beat the Taxman” sale and thought,   “Well, Perry, that sounds great, but I’m really not sure which training program would be best for me...”   ...then you must contact Josh today.   Josh Thomas 1-512-536-0799 josh@perrymarshall.com   And here’s why...Josh has a “secret weapon” he can offer FOR THE NEXT 3 HOURS that’s perfect for you if you’re not quite sure what to invest in.     If that’s you, contact Josh as soon as possible. You won’t regret it.   Carpe Annum,   Perry Marshall       P.S. If your call doesn't get through to Josh on the first try, keep trying. Every time we do this we get a rush of clients jumping on this offer.       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Beat the Taxman and Save a Bundle (Ends Today!)

Mel,   Check out these ROI numbers. They might be the best ones you’ve seen all year. (But read fast, because they won’t last long.) When you invest in your business and marketing education, it pays you back the rest of your life. It’s not a onetime payback. You get rewards year after year after year...if you implement. The ROI keeps growing. You can take money out of the IRS’s pocket and put it back in yours...because business education is deductible (as always, check with your accountant). That means it’s a 25%50% better bang for your buck than anything else you buy for yourself. See what I mean about ROI? If all that wasn’t enough, I’ve authorized Josh Thomas to get flexible and make deals happen here at the end of 2015. For only the next X hours, Josh will be doing whatever he can to help you invest in the training that you need to make 2016 your best year yet. Even better ROI! But you have to hurry. Call or email Josh before 7PM US Eastern to make an offer and he’ll hook you up.   Josh Thomas 1-512-536-0799 josh@perrymarshall.com   Make a permanent investment in yourself and hide the money from the tax man.   You've got less than 12 hours to get the best ROI of 2015!   Carpe annum, seize the year!   Perry   P.S. Are you uncertain about which coaching program or product will help you most? Well, then you REALLY need to contact Josh, because he’s got a “secret weapon” to help you out.       ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Beat the IRS Sale (Ends Tomorrow)

Mel,   It’s time to save some money, get what you need to make 2016 your best year yet, and beat the evil taxman at the same time.   For the next 24 hours or so, I’ve authorized my “Mr. Deal Maker,” Josh Thomas...   Josh Thomas 1-512-536-0799 josh@perrymarshall.com   ...to get flexible and help you invest in the Planet Perry product or training that will boost your biz the most in 2016.   Let’s take some money out of the IRS’s greedy mitts and make 2016 a banner year for you!   Carpe annum, seize the year!   Perry Marshall         ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Implementation Guilt, Shame Sticks, and the "Golden 5%"

Mel,   In my Amway pink Kool-Aid days, "showing the plan" was the guilt stick they beat me over the noggin with...   "Perry, you're just not implementing enough. The numbers work if you work the numbers."    It gnawed at my soul... even after my string of 118 NOs in a row.   Now guilt isn't always bad.   It can be good, healthy, do-something-about-it guilt if you're legitimately NOT implementing enough.             But if you're putting in your work, and you're not letting things fall apart around you, then "implementation guilt" might actually be shame that you need to let go of.   Because, at most, you should probably be implementing about 5% of what gets tossed at you from whatever gurus or masterminds you're paying attention to.   I've spent hundreds of thousands of dollars on seminars, mastermind, coaching programs and books.   How much have I implemented?   Not even 5%. With the books it's more like 0.5%.   The truth is you're not always ready for those ideas. But you file them away. You plant the seed. The seed grows. Your subconscious waters it and feeds it.   Until one day it sprouts...at exactly the point you need it.   Good Guilt: "There are practical, fundamental things I need to implement to fix strategic areas of my business."   Bad Shame: "I'm spending all this money on seminars and coaching and masterminds and only implementing 5% or less."   I was talking to a very good friend the other day.   He had just watched the DVDs of my "Evolution" talk that I delivered at Brian Kurtz's Boardroom event a couple of years ago.    My friend hit on a concept I've been harping on for a while now.   In the modern marketing world, cookie cutter business advice now leaves you dead in the water.   Here's his rant...   +++   Perry, I have gone through everything—memberships, coaching programs, corporate training.   I have been through every info-marketing model.   They hit a wall with me. Every freaking thing, nothing worked. E-book sales, everything, just died, died, died.   Everything has gotten commoditized. Even the word "expert" has been commoditized.   And you cannot look up your business model in a book. It does not exist there. You have to create it.   You may use "off-the-shelf" pieces, but you are going to have to put those pieces together in some unique way.   Everyone has their own unique model inside them. And I think that is the story.   You cannot rely on textbook models anymore because the world is just totally imploded, changed.   +++   Wow. That's some raw nerve stuff there.   The good news? He's found his own model. And it's working like crazy. (Seriously working like crazy. Blowing the doors off.)   But he didn't get it out of a single book or a coaching problem.   He pieced it together from his entire knowledge base.   A little from here, a little from there, his travels and learning, the time spent diving deep into his customer's heart and soul as well as his own... All whipped to a froth by relentless experimentation until...   He finally found his 5%.   So...   Don't feel guilty for not implementing all the copycat stuff.   Don't feel guilty if you HAVE implemented the copycat stuff and it didn't work in your business.   Once you reach a certain level, it's going to be diminishing returns for you anyway. You gotta dive deeper.   Carpe Diem,   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

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Teaching and Preaching In the Cathedral Of Space

Mel,   Ray Bradbury was the celebrated science fiction author who wrote Fahrenheit 451, The Martian Chronicles, and Dandelion Wine.   The Smithsonian Institution once hired Ray to help them improve their planetarium show.   Bradbury explains, "It was boring the hell out of everybody. Within ten minutes into the show, everyone was asleep. So they asked, 'What are we doing wrong?'   "I said, 'You're teaching and you should be preaching. A planetarium is a cathedral. A cathedral of space, where you go to worship. You're trying to teach science in there.   "No, no, get out of the way and let me celebrate the universe. Let me shout and scream for you. And if I do a good job, people on the way out will buy your damn books. They'll go to the library, they'll borrow the books. But you can't put the books on the ceiling. Put the exhilaration up there.'"   "A good teacher is an exhilarator. All the good teachers we've had, we fell in love with because they were in love with life. Now let me be in love with life. I'll stand in the middle of the planetarium, and I'll shout out the birth of the universe."   Amen, brother. Preach it, Ray.   Here's my question for you:   If cold facts about quasars and black holes and galaxies billions of light years distant don't inspire anybody to look up at the nighttime sky...   Then how on earth is a list of technical specs going to get people to buy your circuit boards?   Your 5-year-old son isn't obsessed with Tyrannosaurus Rex because he weighed 9 tons and roamed the earth 65 million years ago.   No, your little boy takes those toy dinos to bed every night because mean ol' T-Rex can eat a screaming, flailing, "blood-sucking lawyer" in a single gulp.   Deep in the heart of every boring, middle-aged paleontologist lurks a seven-year-old kid with a dinosaur picture book.   And if the guy still likes his job after 20 years, it's because he still remembers what it was like to be seven...   NOT because he loves presenting papers at the annual paleontology symposium.   Exhilaration. Story. Romance.   Call it what you want.   It's the missing ingredient in 99% of what passes for "content marketing" these days—soulless "marketing Muzak" churned out by dead-eyed content drones to appease the almighty Google.   And it's the real reason that truly great copywriters can command 5 figures for a "simple sales letter."   Consultants, want a string of glowing testimonials?   Find what exhilarates your clients.   Push their buttons. Wind 'em up... Then get out of the way while they light their customers' minds on fire.   And entrepreneurs—here is your secret weapon.   Tap into the deep passion and childlike fascination that got you into business in the first place.   Make YOUR business a cathedral...   Show them the wonder of a marriage free of bitterness...   Let them marvel at the beauty a sensor design that won't fail when someone's iPhone burps in the next room...   Put the romance back into your marketing...   And to shouts of "Preach it, Mel, preach it!" they'll pick your bookstore clean.   Carpe Diem,   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

(Limited-Time Replay) 6-Figure Consulting Strategies

Mel,   The 6-Figure Consulting Strategies webinar with John Paul Mendocha, Perry Marshall, and Jack Born has been posted; and it's only up for a limited time!   Watch it before it disappears at tomorrow, 12/22, at 11:59pm Pacific. You'll find it here:   https://www.perrymarshall.com/training/6-figure-consulting-strategies/replay/   To your success,   Customer Service Team  Perry S. Marshall & Associates     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Stanley Steemer's Red-Hot Rage

Mel,   Here's one for your "must remember this before I jump into empty swimming pool" file:   If your customers don't have a big gaping insecurity – or if you don't know what that insecurity is – you're gonna have a hard time selling to them.   I call this the "chip on the shoulder," and it's one of my top requirements for personality-driven marketers.   I first realized the importance of this a few years ago while comparing notes with John Paul Mendocha.   We'd noticed that some B2B markets seem white-hot responsive to business idea pitches—dentists, chiropractors, carpet cleaners—while others you couldn't crack with a bunker-busting nuke.   The chip on the shoulder is key.   A person who has "a chip on his shoulder" is ANGRY.   Take carpet cleaners for example.   A guy who shampoos rugs all day is angry because...   ...because he flunked out of high school and is secretly ashamed of it. Gonna get even with all those over-educated folks who made fun of him and left him in the dust!   ...because his high school sweetheart dumped him for a sharp-looking pre-med college freshman...   ...because when he bought that Stanley Steemer carpet cleaning truck, his father-in-law said, "You're going to do what? You got fired from your UPS driver job, you couldn't sell Kirby vacuum cleaners, Helen and I had to loan you guys money after you wrecked your motorcycle, and... you're gonna clean carpets now???"   Same deal with dentists and chiros.   Why are THEY angry?   Because they're not "real" doctors. And they hate that.   So your typical dentist at age 45 looks like this:   1. The divorce is nearly finalized   2. Recent health club membership   3. Leased a brand new Mazda Miata last spring   4. Young woman on his arm, admires him, makes him feel good. (She's 28, she's his dental assistant, and fortunately he's got several of them working in his practice. She's divorced too so she feels his pain, relates to his chip on the shoulder.)   5. Owns an apartment building or two that haven't made all that much money   6. Took 10 years to pay off his school loans and makes fairly substantial payments on the equipment in his office   7. Was in a couple different MLM deals over the years. Oxyfresh didn't work out all that well and he's pretty burned out on that sort of thing nowadays   8. HATES sticking his hands in peoples' mouths all day long   9. Is quietly and desperately searching for a way to replace his income   10. Lost $166,000 in the recent stock market crash, is not sure how he's going to recover from it. Growing anxiety about retirement.   11. Is acutely aware of the fact that he has a somewhat high-paying squirrel cage JOB that doesn't really pay enough once he covers the alimony payments every month; roiling with frustration that a lot of people respect him and think he's more successful and more respectable than he actually feels   12. Is on all kinds of mailing lists of various business opportunities and schemes   Get the picture?   So how do you find the all-important chip on YOUR market's shoulder?   I have a tool I use for this, a 7-question checklist.   These questions bore through the "outer crust" of minor irritations your customers complain about...   Straight into their roiling, molten core of insecurities won't even admit to themselves.   I shared this checklist with Mastermind Club members a few months back.   You can download the PDF here (current members only).   Still haven't joined? Just click here for access.    Carpe Diem,   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Trusted Advisor vs. Trusted Authority – Which One Are You?

Hi Mel,   It’s time dispel an important myth that could be holding your consulting business below the high-six figure or seven-figure level.   Most consultants believe they are a Trusted Advisor to their clients.   They believe that being a Trusted Advisor is what gets them business.   But here’s something I learned from Ari Galper, The World’s #1 Authority on Trust-Based Selling:   Being a Trusted Advisor is NOT the same as being a Trusted Authority.   Being a Trusted Advisor is what you become AFTER you make the sale.   Becoming a Trusted Authority is what you need to become BEFORE you can make the sale.   Because most consultants are highly competent. Most consultants have a solid business background. Most consultants have a proof-packed client case studies under their belt. So, they feel that’s all they need to successfully acquire new clients at a steady pace.   They “cruise” on their own credibility, so-to-speak.   But when most consultants already this credibility, it no longer differentiates you from the crowd.   News flash from Ari: credibility has been commoditized.   The only way to differentiate you and your consulting business is to become the Trusted Authority in your market.   Coming up, February 15, 17, and 19th in Los Angeles, Chicago and Atlanta, Ari Galper will be holding his Trusted Authority Summit specifically for Professional Business and Corporate Consultants.   He will be taking a deep dive into what it really takes to create enough inbound “pull” in your market, so you never have to chase a prospective client ever again.   If you are one of the handful of 35 Professional Consultants accepted (in each city) to attend this ground-breaking training, you will need to come with an open mind, a good dose of humility and a willingness to address the real “elephants in the room” holding you back from the success you deserve.   If your application is accepted, you can come for free ($2,500 entry fee will be waived).   Begin your Trusted Authority journey by clicking here…   To your success,   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

All Trussed Up While "Engine G" Barrels Down The Tracks

Mel,   I've said before that if what you sell can be boxed up or reduced to 1's and 0's, look out—   Google and Amazon have you in their crosshairs.   Just look at what's happening in the mortgage industry.   A copywriter I know recently took a client in the mortgage niche.   And he can barely believe the carnage they've witnessed over the last 6-7 years.   It started with the '08 real estate meltdown and credit freeze. Thousands of mortgage brokers suddenly found they couldn't write loans and decided to pursue their true calling of driving a truck.   Then came the inevitable regulatory snap-back as the feds piled the red tape higher and deeper... (These days a broker might spend a full week every month just on compliance paperwork and reports.)   Next 80/20 kicked in and cleaned house with a vengeance.   Really more like 90/10...   Of the thousands of mortgage brokers in the U.S., a handful of big companies emerged to gobble up the lion's share of leads—bullies like LowerMyBills, LendingTree and Quicken Loans.   They've sucked all the oxygen out of the room, driving advertising prices into the stratosphere until "FHA Frank" can't hope to compete.   But Frank ain't seen nothin' yet.   Because now Google's noticed that there's money to be made in the mortgage biz, and they're jumping into the lead gen swimming pool...   What do you think will happen to click costs when they get THEIR funnels dialed in?   Your average mortgage broker is reeling from all of this. He has no idea what hit him—only that the hill seems to get steeper every year.   Think your business is safe because you're "local"?   I wouldn't bet on it.   Now with Amazon Home Services, consumers can buy a toilet AND an installation package all at once. (So sorry, Mr. Local Plumber, blow your nose in this cut-rate installation contract...)   You can't split-test your way out of this jam. The boys at the Big G know all your ninja moves, and they have endless traffic to test with.   Your ONLY defense against this ugly "Commoditization of Everything" is a rock-solid USP. Or better yet, a DSP.    The right USP/DSP doesn't just help you survive the battle for customers—it eliminates your competition without firing a shot.   Here's the problem though:   There's a DANGEROUS misunderstanding about what a USP/DSP is and what it isn't...   This mistake is *very* common.   And if you fall victim, you're gonna charge into battle... and watch the bullets punch through that "kevlar body armor" like it's your birthday suit.   This issue is so crucial to your survival that I decided to tackle it in the December issue of the Mastermind Club newsletter.   Should hit the street sometime next week (for members).   If you haven't joined yet, you can click here for immediate access.    Carpe Diem,   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here