Trusted Advisor vs. Trusted Authority – Which One Are You?

Hi Mel,   It’s time dispel an important myth that could be holding your consulting business below the high-six figure or seven-figure level.   Most consultants believe they are a Trusted Advisor to their clients.   They believe that being a Trusted Advisor is what gets them business.   But here’s something I learned from Ari Galper, The World’s #1 Authority on Trust-Based Selling:   Being a Trusted Advisor is NOT the same as being a Trusted Authority.   Being a Trusted Advisor is what you become AFTER you make the sale.   Becoming a Trusted Authority is what you need to become BEFORE you can make the sale.   Because most consultants are highly competent. Most consultants have a solid business background. Most consultants have a proof-packed client case studies under their belt. So, they feel that’s all they need to successfully acquire new clients at a steady pace.   They “cruise” on their own credibility, so-to-speak.   But when most consultants already this credibility, it no longer differentiates you from the crowd.   News flash from Ari: credibility has been commoditized.   The only way to differentiate you and your consulting business is to become the Trusted Authority in your market.   Coming up, February 15, 17, and 19th in Los Angeles, Chicago and Atlanta, Ari Galper will be holding his Trusted Authority Summit specifically for Professional Business and Corporate Consultants.   He will be taking a deep dive into what it really takes to create enough inbound “pull” in your market, so you never have to chase a prospective client ever again.   If you are one of the handful of 35 Professional Consultants accepted (in each city) to attend this ground-breaking training, you will need to come with an open mind, a good dose of humility and a willingness to address the real “elephants in the room” holding you back from the success you deserve.   If your application is accepted, you can come for free ($2,500 entry fee will be waived).   Begin your Trusted Authority journey by clicking here…   To your success,   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here