You Can Love Your Customers and Make Money Too

Roundtable Heroes Webinar Friday January 9, 3:30PM Eastern REGISTER HERE (NO CHARGE)   Mel,   The business of selling franchises is like The Battle of the Five Armies. Brutal, chaotic, and filled with ugly, mercenary characters. They’re going to shove that shopping mall yogurt store down your throat whether it makes good business sense for you or not. And once you've signed on the dotted line, you’re in. No one here gets out alive, baby. It’s all commission-driven. I don’t care if you can walk on air like Legolas the elf, you’re not gonna escape.    And the people buying franchises are not street-hardened marketing wolverines like you and me, dear reader. They are poodles. Poodles with MBAs and a 15-year career in a middle management Dilbert cube.    Without Bill Seagraves they’d get eaten alive. He is the white knight in a forest full of orcs.    Who’s Bill Seagraves? Well, he’s a Roundtable member and he does things a little differently…and grows his business at 30% year.    I remember at one of their first Roundtable meetings, Bill and his wife, Theresa, got a little emotional.  They’re eyes welled up a bit...   “We like our team, we like our customers, and we want them all to be family. This is just how we want to be in the world.”   It just came bubbling out of them.   Now in some mastermind groups I've been a part of, if you said, "I love my customers" it would be snickered at and taken with a hefty lump of cynicism.   But in our Roundtable group, we say, "Wow, it's always great to find someone who actually gives a crap. Congratulations for loving your customers! Now let’s see how we can help you can make money while you're doing it."   The word that always comes to mind when I think of Bill is "paternal".     Bill’s a very warm, caring, grandfatherly kind of guy. His consulting business helps would-be entrepreneurs navigate through the franchise minefield and achieve a far higher rate of success than the industry average.    And I think it’s directly due to Bill's concern and, dare I say, compassion for them.    Bill has discovered how to love his customers and make money at the same time.    Here’s proof… Bill joined Roundtable about 5 years ago and since then... His business has grown 20 or 30 percent every year.  He has a book deal with Entrepreneur Press. Look for The Mid-Life Entrepreneur coming to an Amazon near you next year.  He's sharpened his USP into a lethal weapon He's devised a "Rube Goldberg Machine" to get his clients to pay him thousands of dollars per year more than they used to. He’s added more services and increased his prices.  Bill has grown his business steadily, incrementally, without a lot of drama, not a lot of zigzagging, just steady progress.   It’s almost a little boring...if 20-30 percent annual growth can be called boring!                       So, yes, you can love your customers and still make a lot of money. Bill's proof.   As is every member of Roundtable.    If you've ever wondered, “Can I make big profits without compromising the real me?” tune in Friday at 3:30 Eastern. I’ll be interviewing a few Roundtable members who have harnessed their love for their customers and converted it into the fuel that drives a profitable business.   Register Here    Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here