| Mel,
Earlier I told you how I got started writing simple articles...and how I got "famous" doing so.
Now I'm going to show you how you sell this idea to any client...using irrefutable ROI proof.
To any prospective client, articles have real, tangible financial value. The argument is simple:
*Advertising in (fill in the blank) trade magazine costs $5995 a page.
*But I can get you a two page article - 12 grand worth of space - with an article.
*And I'll only charge you 3 grand to do it.
*The article has more credibility than an ad. Plus it stays on their website for the next few years. And it'll have a response mechanism in there so you collect good sales leads.
All you need to do is cooperate and give me some material to write about.
"Is that a deal?"
Darn right it is!
If you commit to placing one article every other month for a client, along with some other things - press releases, managing Google campaigns, helping with Search Engine Optimization, writing a white paper, putting together postcard mailers, writing their e-zine - and you've got a recipe for replacing most of your income with a monthly retainer.
You're a real, bona fide marketing consultant.
You don't have to show up at an office every day, and they don't have to pay full salary with medical insurance for a guy who's walking in their office chewing up their time every day.
With just two clients like this, I was making more money than I made at my job, and it didn't take 40 hours a week either. I could spend the rest of my time developing products, promoting myself, working my contacts.
I had a new, liberated Life.
Doesn't really sound like such a big deal, does it? It wasn't. Yet... it was. It was a HUGE deal, because for the first time in my life, I was working on my own terms, not somebody else's. It was a sweet new season of life for Laura and me, finally having control of our destiny.
Not being in a squirrel cage, having flexibility to do family stuff as opportunities arose; all of us being home every day; de-compressing from the corporate mold and becoming more and more our natural selves. Having long periods of productive work time instead of constant interruptions.
Liberated to be creative.
I'd love for everyone to be able to experience that freedom. It could only make the world a better place.
Perry Marshall
**NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.
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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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