Why the Rat Kept Hitting the Crack

Mel,   Remember those anti-drug commercials back in the 1980s?    The Partnership for a Drug-Free America ran a series of public service announcements showing a rat in a cage. The voice over said something like, “Only one drug is so addictive that laboratory rats use it and use it and use it until dead. It’s called cocaine and it can do the same to you.” All while showing images of a poor white rat shuddering and dying.    A lurid demonstration of how powerful and dangerous the addictive chemicals in cocaine can be.    Point well made.   Or was it?    In his book, Chasing the Scream: The First and Last Days of the War on Drugs, Johann Hari tells of another experiment with rats and cocaine.    Only this time, they didn’t put one lonely rat in a bare cage. They put many rats together and gave them lots of interesting things to do.    Result?   The rats didn’t hit the cocaine nearly as hard. Addiction and death rates were only 25% what they were in the “isolation” experiments.    Now, of course, the second experiments don’t prove that cocaine is not dangerous.    They prove that addictive substances are far less dangerous to us when we have a support system. When we have accountability. Connection. And lots of rewarding, non-addictive activities to engage in.     There’s a reason I refer to the entrepreneurial addiction to work ethic as a “hamster wheel.”    When all you have in your cage is cocaine, you’re going to hit that pipe. When all you have in your cage is the wheel, you’re going to spin and spin and spin until dead.    When you’re not connected to others who also trying to put down the crack pike of 60-hour weeks, you’re going to smoke up. You’re going to jump back on that wheel to nowhere.    Which is why I’ve developed Star Simplifier Lab.    In Star Simplifier Lab, we’ll connect you with a tight community of entrepreneurs committed to simplifying their businesses. Committed to Star-ifying their businesses. Committed to getting off the hamster wheel for good.    And the lab comes complete with built-in accountability. Brought to you by Planet Perry’s implementation secret weapon, Rebecca Hannan.    Rebecca edited the Star Principle Seminar book and transcript, and also added numerous diagrams and illustrations. And she is our Master of Implementation.    Rebecca is a world-class expert on both Meyers-Briggs personality types and Planet Perry’s own Marketing DNA Test. At the lab, she will assess you and your staff and develop a custom plan for… How to implement Richard Koch's Star and Simplify formulas within your own unique situation.  How to interact with your staff members - what you will do, what you will delegate, who you will delegate to, and how you ensure that tasks get crossed off the list. Time to break out of isolation. Get connected. Get accountability. Get support. Simplify. And Star-ify.   Find out more here   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here