Mel,
Yesterday, I let you know about Jon Benson’s upcoming free LIVE Workshop on The Power of Auto-Selling.
Go here if you haven’t already, fast.
And register while there’s still a few spots open.
I also promised I’d share how Auto-Selling manages to work its wonders when it comes to duplicating the power of word-of-mouth advertising on auto-pilot.
We both know that you need a video sales letter (VSL) or a sales page that sells your product or service around the clock.
The Internet never sleeps, and neither should your sales message.
Auto-Selling leverages this on-demand power with an added twist:
It makes your prospect feel as if they’ve been given a hot tip by someone they trust.
How?
All by using a simple 3-Step Selling Sequence that Jon will cover live in the upcoming workshop.
This Sequence triggers a series of “Yes” experiences that Jon refers to as “The Yes Reflex.”
This is similar to how you respond when a friend you trust tells you about a product or service they love.
And it puts the word “YES” into your prospect’s mind, and eventually triggers it like a reflex.
That would come in handy when that buy button appears, now wouldn’t it?
You bet.
Now, Auto-Selling is the next best thing (perhaps even better) than word-of-mouth advertising.
Yet why does word-of-mouth advertising work so well?
The reason is actually a bit more mysterious than you might imagine.
It’s all thanks to the psychological principles of “inclusion” and “rapport.”
I’ll send you another email in a few days to explain how these two “ancient brain” triggers can mean far more sales from any email you send, any sales page you mail to, and any VSL you create.
For now, you really MUST register for this free training.
Your sales will suffer without it… and with this under your belt, you’ll have an unfair advantage over your competition.
Perry Marshall
***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com
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