What You’ve Been Taught about Copywriting Has Sown the Seeds of Your Destruction

Mel,   Most marketing courses teach you to think like an automaton, treating customers like walking ATM machines, pulling levers and pushing buttons like the Wizard of Oz.    Which is why most marketers secretly dread being found out.   That is why it’s a huge mistake to believe that simply converting or selling is the real answer to your question.    Toto tugs on drapes and an insecure man bellows into the microphone: Pay no attention to that man behind the curtain. I am the great and powerful OZ! It eventually stops working. Influence is lost. You have to start over with new peeps. Ugh.    Hustling and starting over and doing things over and over again might seem normal when you’re 30. You’ll be friggin’ weary of it by the time you’re 50.    It’s like getting remarried after divorce #4. Or starting all over playing dive bars late after you’ve played arenas. Lugging drums and equipment up and down rickety flights of stairs, trying one more time to kindle an eager following.   Have you ever asked yourself why some authors, speakers and thought leaders’ legacies extend long beyond the physical span of their life? Stephen Covey, Napoleon Hill, Peter Drucker, Jim Rohn and Zig Ziglar all possess influence that extends for decades.   Let me ask you a question:   Did these men achieve their tremendous influence by being…    Copywriters?    Was it because they knew how to write punchy headlines and sensational bullets?    No. And, honestly, you can hire a copywriter to write you…    Juicy, click bait bullets A catchy, pop-hook headline Eyeball-grabbing subject lines   But all that “attention” profits you nothing. You will be quickly forgotten. You will be yesterday’s news before yesterday even rolls around.   Unless you can cement yourself in your reader’s brain. Unless you can buy valuable real estate in his head. Unless you can change the way she sees the world.   Click here to register for “12 Mistakes Non-Influential Writers Make”   Or continue to build your house of cards and have to start all over again every time it gets blown down by the wind.   Carpe diem,   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here