Pharmacist Jerry And The Persuasion Pendulum

Mel,   Once upon a time when I was a network marketing junkie, this guy named Jerry Broering would roll into Chicago every few weeks.   A former pharmacist who oozed confidence from every pore, Jerry  delivered some of the most riviting presentations I've ever seen.   One of the Jerry's secrets was RHYTHM.   Not just in the cadence of his voice, but in the structure of his arguments.   He had this internal pendulum that would slow swing from emotion to logic, from "reasons why" to proof.   He'd talk about what the rat race feels like, then he'd read an excerpt from a credible book or magazine with some kind of actual depressing statistic.   (And he didn't just read it from notes, he'd hold up the book and read the section right out of it. He didn't just have a photocopy, he had the magazine itself. Proof.)   He'd talk about what it would be like to go scuba diving in the Caribbean—and then he'd show you pictures of him scuba diving in the Caribbean.   He'd talk about how much money you can make—then he'd show you one of his checks.   Back and forth, back and forth the pendulum would swing.   By the end, we'd be perched breathless on the edge of our seats.   The rhythm of promise and evidence, fact and emotion, relentlessly did its work.   Utterly spellbinding.   This isn't all that much different from the way songs are written.   Two verses—one gets the ball rolling, the second pushes it farther.   Then the chorus starts and the pendulum swings back. And so the song goes until it ends up at the chorus again.   It's a beat as old as singers and story tellers—it's part of what makes us human.   A good sales pitch has this same natural resonance.   A swinging, hypnotic cadence of upside and downside, itch and scratch, problem and solution, risk and promise.   Tap into this ageless rhythm in your copy.   Hit them with emotion and facts, bleak outlook and thrilling opportunity, bold promise and merciless takeaway...   And with every swing of that pendulum, you'll nudge your reader closer to the inevitable conclusion that he MUST have what you're offering.   Carpe Diem,   Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here