[Trusted Authority] Are you being compared to other consultants?

Mel,   The last time you lost a consulting project opportunity, were you compared to other consultants who offer similar solutions to you?   It can be an awkward situation.   You’re being compared to another consultant, yet you believe that you authentically can do the best job possible for the client at a reasonable fee.   Yet, the prospective client lets you know (if they are polite) that they chose another consultant who they believe can provide a similar solution.   You shake off the loss and say to yourself: “Oh well, I did the best I could, I’ll get the next one.”   Here’s a really important sales myth that I learned from Ari Galper, The World’s #1 Authority On Trust-Based Selling that you’ll want to be aware of, if you want to become a Trusted Authority in your market:   ** Your potential clients are not comparing you to other consultants. They are actually ranking you based on how much trust you convey, and how much authority you project.**    News flash: Trust isn’t enough anymore, you need to now become a Trusted Authority in your market to bring in the highest quality clients that only want to work with the best.   What you bring to bear right now as you sell your consulting services is a roll-up of all of your experience and expertise into a single pitch for a project.   What I mean is, you work really hard to “prove” to your potential client that you are the best choice.   When you are a Trusted Authority, by default, you are the only choice.   You no longer have to defend yourself or prove yourself ever again.   If you’re a Professional Business or Corporate Consultant, discovery how you can become a Trusted Authority in your market on February 15, 17, and 19th (in Los Angeles, Chicago and Atlanta).   Ari is coming to the US (he’s been living in Sydney for the last 10 years) for a nation-wide tour and is holding his world-famous Trusted Authority Summit® destined to revolutionize the consulting industry.   If you don’t know Ari, he is one of the sharpest and most respected world-class mentors you will ever meet.   If you’re one of the first 35 Professional Business or Corporate Consultants to apply and be accepted, you can attend this game-changing training for free ($2,500 fee waived).   Begin your Trusted Authority journey by clicking here…   To your success,     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here