Live Fire & the Principle of the Slight Edge

Mel,   100 meter sprint at the Olympics. 2012.   Gold: 9.63 seconds Silver: 9.69 seconds Bronze: 9.79 seconds   The reward for gold? Endorsements, speaking engagements, world tour. Your name on millions tennis shoes.   The reward for silver and bronze? Free first class tickets for the trip home.   It’s like the movie Glengarry Glen Ross. “First prize, brand new Cadillac. Second prize, a brand new set of steak knives. Third prize - you’re fired!”   It’s sooooo tempting to cheat your education and preparation. Hey, if the difference between 1st and 2nd place is only 0.06 seconds, you can bridge that gap with OPTIMISM… right?   Well, that’s what most people rationalize to themselves. They miss that slight edge - and the cost is exponential.   I don’t see too many people slaying it who are hiding in their caves. The irony of online business is… the slight edge usually comes OFFLINE.   There is an ethereal special magic. I don’t know how to define it, I just know it when I see it. Putting other winners in a room together is unlike any other kind of input, stimulation or experience.   You walk in 5 foot 10 and you walk out 6 foot 10. I’ve witnessed this over and over. I’ve experienced it and it’s just true.   There’s no substitute.   And the harder you fought to get there, the bigger the mojo.   I’m hosting a new kind of experience, 80/20 Marketing Lab Live, in Chicago. It’s an immersion with six others. Not just in our gathering in Chicago, but also on a series of live online focused trainings. It’s a community, it’s brain-on-fire, it’s a mojo boost. It’s the slight edge.   If the difference between winning and losing is 0.06 seconds, then let’s get on with winning:   Register here.   Perry Marshall       ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here