Winner Takes All in a 90/10 World

90/10 means: Bigger wipeouts, fewer levers, more losers, bigger wins Webinar: 6 Axes of Online Marketing Success  February 29 at 3PM ET REGISTER HERE   Mel,   I’m doing my level best to teach the world 80/20. I’m the 80/20 evangelist, flying all ‘round the globe preaching the good news of inequality.    In Planet Perry we’ve made 80/20 a VERB. As in:    “Dude, I massively 80/20’d my business over the weekend! I slashed two product lines, fired two staff members and six customers, then added our own version of a $2700 espresso machine.”   That’s my boy.   But reality has now moved beyond 80/20. Most things *YOU* and *I* deal with are 90/10.    10% of your actions generate 90% of the results.   That’s scary. But it’s true.    Taylor Pearson, author of The End of Jobs had a lengthy exchange with me and my 80/20 number cruncher Brian Woodruff. Taylor crunched some Amazon ebook data and said, “Hey, this really is 90/10. Ten percent of the authors are making 90% of the money!”   Yup.   Same thing in the music industry.   90/10 commands a different strategy than 80/10. It’s not the same rules.   On Monday’s webinar I’ll explain why the web is different, more extreme than offline. I’ll explain what you’re up against and how you maneuver.   Case in point: for a number of years we delivered “Bobsled Run,” a 12 week traffic / conversion / economics intensive. It was a raging success.   But then the world moved on.   We’ve reduced the number of levers, switched out some old for the new, and shortened the course to 6 weeks - precisely because the web is a 90/10 animal.   On Monday two of my star estudiantes will join us on a live webinar. They’ll describe how they jettisoned their overweight payloads in favor of agile alchemy.    We’ll describe the Six Axes of Success for this new 90/10 world.   Register here.     Seize The Lever - and yank that puppy HARD.   Perry Marshall     ***NOTE: This email address isn't monitored! If you need help, please email:   support@perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Opt-Out of Email Communications   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here