Thursday, February 18, 2016

Zuckerberg’s Plot to Destroy Email Forever (Live, Free Presentation)

5 Lessons I Learned from Getting Banned by Facebook

Free Presentation

February 23, 11AM Eastern

Register Here

 

Mel,

 

About a year ago, the guy who wrote the bestselling book on Facebook advertising got banned from Facebook. (That would me.) 

 

The reason I got banned was for making promises. 

 

You know…like we do in direct marketing.

 

I posted an ad that promised to “double your sales without adding new customers.”

 

Too direct market-y, I guess.

 

(Even though Facebook has been doing exactly that for a number of years now – doubling their sales without adding new customers.)

 

Got slapped…thrown over the railing into the chilling cold waters of the North Atlantic …even though Facebook had become one of my best sources of hot fresh new leads.

 

Perhaps you know that when leads dry up, the sales people who make money selling to those leads get itchy. Boy, did I hear from my sales team. It was like that scene out of Glengarry Glen Ross, “The leads are weak, Perry, we want the Facebook leads!” 

 

Tense times. 

 

And I’m not talking a week or two. We were off for most of 2015. 

 

Eventually, we got back in. 

 

It was a rough ride… but it turned out to be a blessing in disguise. 

 

Because it forced me to get a graduate level education in marketing on the web in the Post-Internet Marketer era.

 

The good old days of tossing up an eyeball-grabbing direct response ad, sending them to an easy-squeezy landing page, and then working my benevolent autoresponder Chinese water torture until they bought and bought and bought again…well, those days are deader than a mouse getting a hug from a python. He ain’t dead yet, but he’s gonna be soon. 

 

Nope, the times they are a-changin’.

 

And I had the scars to prove it.  

 

Listen up, Marketing Maven:

 

Two years from now, that “old school” direct marketing paradigm will be utterly replaced by a whole new mousetrap. 

 

And you better start learning how to build that sucker NOW. 

 

Register for the free presentation here.

 

Carpe Diem,

 

Perry Marshall

 

 

 

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