Are You about to Get FLoC’ed by Google?

Google's new privacy gyrations (known as Federated Learning of Cohorts, or FLoC) are about to make life much harder for smaller advertisers.

Mel, Google's new privacy gyrations (known as Federated Learning of Cohorts, or FLoC) are about to make life much harder for smaller advertisers. The bottom line: Unless you're generating a LOT of traffic (paying Google a lot of money), you won't be able to tell what your traffic does on your website with anything near the degree of accuracy you used to. Instead of showing you data on what every single visitor did on your site, Google will instead tell you something like, "People like this generally take these actions on your site." And if you're not getting enough visitors to your site (not paying Google enough money), you either won't get that data at all...or the data will be too small to be relevant to you. This is the bad news for some small advertisers. But it's good news for anyone who understands Network Effect for Mere Mortals... If you're a small advertiser, can you band together with others to form a network that generates enough traffic to reach Google's new minimum requirements? Lead generators and Agencies who have the ability to generate lots of traffic? You could now provide access to data your clients can no longer get by themselves More than ever, you need to be consulting with Google Ads experts who understand Network Effect for Mere Mortals That's Mark Ingles, Bob Regnerus and David Nadler. And the next round of their Google Ads Immersion is kicking off TOMORROW.

Things are about to get uglier for small advertisers...do you have the right coaches in your corner? Click here to find out more and save your spot Seize the day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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