Mel,
25 years ago, Jeff Paul and Dan Kennedy created the "JPDK Marketing Model" (their initials) and began advertising in Success Magazine. They paid volunteers from Rodney Tolleson's church to mail out sales letters.
You may not have heard the term "JPDK," but everyone knows what it is. JPDK was a way for any person who understood marketing to fix their own business, write their own success story, then become a marketing guru.
You got to be a mini-celebrity earning a high income. You could enjoy the perks of modest fame, while known only to people who go to certain seminars and work in certain professions.
People built guru businesses in chiropractic, dentistry, real estate, carpet cleaning and every other niche you can possibly imagine.
If you've ever heard of Frank Kern, Ryan Deiss, Joe Polish or Jeff Walker, then you can thank the JPDK model.
I myself built a JPDK-style business based on Google Ads. I later branched out into Facebook and 80/20.
Dan and Jeff drilled a fundamental mind shift into their students' heads: The plastic surgeon must transform from "plastic surgeon," to "marketer of a brand-new self-image."
The restaurant owner had to migrate from purveyor of food, to marketer of the superior restaurant experience.
The software developer or IT specialist must morph from techie to marketer of high-tech services.
The JPDK model became an industry in its own right. At least a billion dollars.
Mark Ingles, Josh Long and I re-invented the JPDK model for the 21st century. We've adapted Dan and Jeff's model to the 95/5 world. The new model is exponentially more powerful, profitable and scalable than the old.
We call it Network Effect For Mere Mortals. Even in its nascent state, it's already generated hundreds of millions of dollars. It's literally made some Planet Perry members wealthy.
It took most folks a long time to wrap their heads around the JPDK model 20 years ago. This is no different.
What we're doing now will be common knowledge in 5-7 years. But today it's privileged information.
Join me and Josh this Wednesday, April 28 and we'll reveal the paradigm shift:
REGISTER HERE TO FIND OUT
Perry
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