Your map for winning in the age of chaos
Axis Shift starts soon
Find out more here
Mel,
Everyone knows Netflix pounded Blockbuster into oblivion. (Remember those red Netflix CD sleeves and the subscription where you didn't get charged as long as you mailed the DVD back eventually?)
That was the first nail in the Blockbuster coffin.
Then Netflix pivoted to streaming and Blockbuster went POOF!
But Netflix accidentally gave birth to something entirely NEW that nobody saw coming, not even Netflix:
Binge-watching TV shows.
Everyone knew by 1997 that TV was gonna get streamed.
But what nobody foresaw was millions of people watching an entire season of Breaking Bad over a weekend.
Who could have known plots would explode from 2 hours to 20 hours of drama?
Or that a huge video series industry would BOOM, with the best screenwriters lured away from Hollywood and onto TV?
That the sophistication of 2022 TV would pierce the stratosphere?
When a new binge-watching industry gets spawned by streaming, that is called Emergence.
And here's a big secret about emergence: You don't need to predict the emergent property.
It's seldom possible.
But what you MUST do is embrace the new rules destined to create it. Be the leader instead of the victim.
I have done this over and over and over.
Click here to read about just some of the axis shifts my clients and I have made.
I have a formula for this.
It's called Axis Shift.
What is Axis Shift? It's a strategy for solving the most impossible problems in the world:
- MOST (not just many) professions are 10-50 years behind state of the art
- MOST professions are ripe for disruption
- MOST professions are built on false assumptions
- The tools for that disruption are right under your nose… you just don't know it
This means a killer Definitive Selling Proposition is waiting for you. You just need to assemble the pieces.
Axis shift is a strategy for:
- Exposing wrong assumptions which are so baked-in, so "air we breathe" that nobody bothers to question them anymore
- Merging new knowledge which becomes your Anvil (may come from very far away; may be sitting on your hard drive right now)
- The Anvil destroys the old by switching or reversing a major assumption
- New ingredient creates new paradigm
- You invite the world to pound slag off of your prototype… which perfects it at blazing speed
- The new paradigm creates a new standard, resetting expectations. No one will ever be content with the old again.
- Someone, somewhere does something totally unprecedented with your new paradigm (Emergent Property)
- Congratulations… YOU are now founder and leader of a new profession, new industry.
You can do this at will.
I want to show you how.
Find out more and register here
Seize the day,
Perry
PS: I will be giving you access to some insightful content that I want you to digest before the first Lab jam session in November. In other words, don't procrastinate – sign up now and get started on the pre-session "homework."
***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com