Definitive AI Seminar
April 16-18, 2024 in Chicago
Register Here before February 1 and Save $300
Mel,
One of the BIG Tectonic Shifts that Artificial Intelligence is creating is the absolute shredding of business models.
Any business based on expertise or processes must hyper-evolve or face extinction.
The old rules said:
"It takes weeks to craft a sales pitch"
"Analyzing data to gain insights is manual and time-consuming"
"Human representatives are essential for customer service"
"Being a published author establishes you as an authority"
"Product development is a slow and expensive process"
"Management roles require years of experience in a specific field"
"Your profession is defined by your technical skills and knowledge"
Those don't hold anymore.
We are inventing the new rules NOW.
20 years ago, Bezos looked absolutely insane for borrowing billions from Wall Street, taping dollar bills to every shipment, buying new customers with no end in sight.
The gurus, experts and pundits said he was delusional.
Now that he's the third richest man in the world nobody thinks he's insane anymore. (At least not for what he did 20 years ago!)
The rules changed. Bezos saw it. Most people didn't.
They've changed again.
Marketing also changed. I was one of a few dozen people like Jeff Walker, Rich Schefren, Ken McCarthy, Alex Mandossian and Don Crowther who invented the modern online sales funnel. It emerged from our tinkering and experimentation.
It provided a tremendous living for hundreds of thousands of people. It's embodied in billion-dollar platforms like Salesforce, HubSpot, ActiveCampaign and Mailchimp. It moved trillions of dollars of goods.
Marketing is never going away. It's only going to change.
The new rules of marketing will enrich and enable thousands of careers.
How about yours?
Only you can decide.
Here's where you go to make sure you make the wisest decisions…
The Exponential AI Seminar.
Register Here before February 1 and Save $300. (Save an additional $500 if you're a member of New Renaissance 12 and ANOTHER $200 on top of that if you bought my 80/20 AI Hyperdrive course with Sam Woods.)
Seize the minute,
Perry
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