AI and the future of books…and marketing

Definitive AI Seminar April 16-18, 2024 in Chicago Register Here before March 1 and save $300!   Mel,   My friend and brilliant scientist Mike Levin recently posted these thoughts on the future of books, the future of idea transmission, and the future of AI.    If you don't think this applies to your marketing, you're not paying attention…   Think of the history of ideas. Originally, if you wanted to transmit a story or information to someone, you talked to them face to face – there was no technology beyond language, and you had to personally do whatever it took to ensure faithful transmission of information. Maybe you had disciples and some rules around how information got passed down to and from them.   Eventually, writing and print appeared, which introduced a layer of insulation between the storyteller and reader. You didn't see the author, you couldn't ask them questions, all you had was their work product – to interpret, change, and pass on (or not) as you saw fit.   Maybe in the future, that insulation gets thicker, in the sense that eventually people may mostly interact with the Informational Wrappers over books. Sure, brilliant writers will always have fans who want to read the original text, exactly as it was set down.    But most of us, especially those writing technical or non-fiction material, may find that the vast majority of readers are consuming our books by telling them "I have interest in XYZ, with education level ABC, and I've got 8 hours to spend on this book – go, tell me what I need to know."   Your assignment: Think about how this will apply to your marketing? Your business? The way you transmit ideas and information to your prospects and customers?    After you've thought about that, click below to join me and a room full of other idea-transmitters as we dive deep into this topic…    Register Here before March 1 and save $300!   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459