Leverage doesn’t matter if you don’t know you possess it

Mel,   I have countless stories that go like this… -Member has a problem. -We refer them to an expert who can fix it. Often this someone will take a look at their problem for no charge. -Member comes back and tells me that the expert "saved my bacon, prevented me from making a huge mistake, pointed out where I was going wrong, showed me one slight detour to make that can make me thousands, hundreds of thousands, and even millions more than I otherwise would have...oh and also they were one of the nicest people I've ever met!" -Member now has a new vendor. Does business with them for years. Often they also become close friends. Our members have a built-in ethic that we're all here to help everyone else. Now, if you are dealing with, let's say, a health insurance company…. you may not always feel they share that same help-others ethic. LIKEWISE, if you trust someone in the Private Equity/borrowing/VC/Angel world who is NOT in our community…?  They are NOT on your side. You suddenly have a "partner" who is also an enemy.  Since licensing or selling your business might be the biggest lever of your entire life… And considering that THEIR money is "commodity" while YOUR business is one of a kind… And considering that money is everywhere (YES it is, though it may not seem that way) and people with your skills are NOT everywhere… You have more leverage than the money people want you to believe. This is why my 2025 seminar is about EQUITY and finance. April 22-24 in Chicago.  Get the super-early registration price here. Seize the day,  Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459