I want to increase your leverage in 2026

Dear Mel,   AI is not magic.   It's not a strategy.   AI isn't a business model.   And it's definitely not a substitute for thinking.   AI is leverage...but only when it's applied to the right constraint.   That's why we're running a short survey — 3 to 5 minutes — to understand where you actually are with AI and where it would create real economic lift in your business.   Not theory...or shiny objects...or "here's a workflow you'll never implement."   Real leverage inside the Tactical Triangle: Traffic Conversion Economics Your answers will directly inform how we design our 2026 events, labs, and programs – so we're solving the right problems, at the right altitude, for the right people. Take the AI Survey Here Thanks in advance, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The first live event of the “New Era”

Mel, I'm gathering the tribe in New York, February 10-11, 2026. This will be the very first live event of the "New Era." If you've been with me through AdWords, through 80/20, through Star Principle…SuperConductor is the next chapter.  In early December, we launched SuperConductor. As of this writing, over 70 people have built their AI leverage engines online with Scott and me. We are off and running… "Most of my network… are business owners, they're business leaders — and no one is doing what we (Planet Perry) are doing with AI. Nobody is. They're either using it like a glorified Google, or they have their head in the sand… But they are not doing this. So even if you feel overwhelmed — just that we're having these conversations… we are so far ahead of the vast majority of folks in business.Very few people, if any, are doing this kind of work with AI."  - Jim Spaudling, Roundtable member  And now we're taking it on the road and combining it with Perry Marshall Live for a powerful 2-day event! Tuesday, February 10 - Perry Marshall Live. I give you my best answer to your thorniest business problem. Wednesday, February 11 - SuperConductor Live with Scott Schang. Building your complete Leverage Engine. In person. With the tribe. If you built your system online, come for the expanded functionality, the deeper implementation, and to be in the room where the real magic always happens. If you didn't build it online, you'll be experiencing it live for the first time. Either way, if you don't believe it will profoundly impact the way you do business in 2026, I'll refund every nickel plus 20,000 more nickels for your trouble.  New York City. February 10-11. Register here. Seize the day, Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

What’s constraining your growth going into 2026?

Mel, Most businesses aren't stuck because of 15 things. They're stuck because of one. And usually it's somewhere in the Tactical Triangle: Traffic. Conversion. Economics. I'm building the 2026 seminar around real constraints. Not theories, not trends — the actual friction points you're facing in the field. If you'll take 60 seconds to tell me where your biggest challenge lies, we'll build better tools, tighter frameworks, and smarter strategy — for you. Take the Survey Here Thanks in advance, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Why generic AI produces generic results

Mel, Last week Scott spent two days with one of my private clients in a "backwards" industry dominated by dinosaurs. After a day and a half of transcribed conversations, Scott built them a custom system. The founder stared at his screen and said, "This is the most amazing thing I've ever seen in my entire life. How does it know things about our business that we haven't even articulated to each other yet?" They've decided to use it to transform their entire industry. Why does this matter to you? Generic ChatGPT doesn't know you. It doesn't know your business. It doesn't know how you think. It's saturated with the world's information and can't isolate your genius. That's why the outputs are bland. SuperConductor works because it combines Scott's methodology with YOUR cognitive patterns, YOUR strategic position, YOUR principles. AI expert Stephen Klein says, "In a post-IP world, shared values will be the new moat." When you install your thinking, your values, your principles into AI, you build something competitors can't replicate even if they know your moves. That "spooky accuracy" – the "how does it know things I meant but never said" reaction – comes from synthesis: Your stated goals (from the interviews) Your cognitive patterns (from your Archetype) Your strategic position (from your Blueprint) Your market environment (from your Intelligence layer) The system knows you better than you know yourself in some ways. Because it can see patterns you're too close to notice. We will build YOURS across four sessions starting Monday. Session 1: Your cognitive operating system  Session 2: Your business architecture Session 3: Your market intelligence  Session 4: Your complete Leverage Engine Register Here Seize the day, Perry PS: My Plus $300 Promise: Attend every session and do the exercises. If you don't believe this system will fundamentally change your business, turn in your completed assignments from the first two sessions and we'll return all your money plus $300 for your trouble.   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The 100X hotel room story

Mel, At the Equity 2.0 seminar in April, Scott Schang and I introduced the Moat Mapper GPT on the first morning. Scott wasn't even there. He'd committed to a nature retreat months earlier and couldn't change it. So he sent us the tool and went on vacation. By lunch, people were telling me they'd gotten 10X the value of the entire seminar from that one session. Matt Versteeg took it further. He and his colleague Roberto spent the entire first night in their hotel room generating hundreds of pages of strategic options. Not generic brainstorming. Specific tactical moves filtered through their actual business constraints and competitive advantages. They weren't drowning in possibility anymore. They had direction. They were so excited that they joined Roundtable to make sure they were executing on these insights. I think they could 10 or even 100X their business.  That's what one piece of the SuperConductor system did in one night. The complete system integrates four pieces: How you think (your cognitive pattern) How you win (your business architecture) What you need to know (market intelligence) How it all works together (your Leverage Engine) We're building this with you across four sessions starting Tuesday, December 9th. Matt and Roberto used their system to restructure their entire business. On the surface, they run a call center that books appointments for local service businesses. Ordinary affiliate model bridging digital with brick and mortar. Under the hood? An engine of Network Effects feedback loops that compounds with every cycle. They used Moat Mapper to accelerate what was already working. That's what happens when you turn expertise from static content into dynamic intelligence. And they got all that from ONE of the FOUR pieces you'll get.  Four sessions. Four pieces. One complete system. December 9, 11, 16, 18 – all at 3PM Eastern $1,888 ($1,388 for New Renaissance Club and RenAI members) Register Here My Fundamental Change Promise: Attend every session and do the exercises. If you don't believe this system will fundamentally change your business, turn in your completed assignments from the first two sessions and we'll return all your money plus $300 for your trouble. Seize the day, Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

SuperConductor: The Next Chapter Begins

Mel, Yesterday, if you were on the SuperConductor reveal webinar, you watched Jim Spaulding see his SuperConductor system for the first time. You saw his reaction. The jaw drop. The "how does it know things I haven't even said out loud" moment. That wasn't staged. That was real-time discovery. What Jim experienced in that reveal took Scott two and a half days of prep work to build. The conversations. The transcripts. The deep research. The integration. Starting Tuesday, December 9th, you're going to build your own version across four live sessions with Scott and me. Not a watered-down version. The complete system. Here's what you'll construct: Session 1 (Dec 9): Your Archetype and Cognitive Blueprint – How you think, filter, and create leverage naturally Session 2 (Dec 11): Your Business Blueprint – Your moats, your economic engine, your strategic positioning (this is the Moat Mapper that got "10X value" reactions at Equity 2.0) Session 3 (Dec 16): Your Deep Research Intelligence – Market reconnaissance filtered through YOUR strategic lens Session 4 (Dec 18): Your complete Leverage Engine – Everything integrated into a living system that thinks with you To do this all for my private client, Scott would charge $25,000.00. And it would be worth every quarter. Your Done-with-You investment?  Non-member: $1,888 New Renaissance Club or RenAI member:  $1,388 And Here's My SuperConductor Promise: Attend every session and do the exercises. If you don't believe this system will fundamentally change your business, turn in your completed assignments from the first two sessions and we'll return all your money plus $300 for your trouble. Register Here First session is Tuesday, December 9th at 3PM Eastern. Seize the day, Perry     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459