Equity 2.0 Seminar
The Perry Marshall Event of the Year
$750 Early Bird Discount Expires Friday – REGISTER NOW!
Mel,
Strap in.
This is a long one but worth every second.
Tom is pulling his hair out trying to find money to keep his business afloat. Tom is no slouch. Tom has been a successful business owner for decades. He knows of what he speaks.
And if you've ever had to borrow money for your business, you'll nod your head sadly at what Tom has to say.
If you've never had to raise money for your business, please read carefully. Because this nightmare could be headed your way very soon.
Perry,
Lenders want one of these things:
-
Business Assets, Building and Equipment - Some businesses don't really have assets of these types (at least not ones that are fully paid for)
- They are really hesitant to loan against Inventory since what is inventory truly worth?
- They will only loan against Accounts Receivable if you have a strong AR history and you sell to US-based Fortune 500 companies!
-
Cash Flow, but if your business has a 2-year history of positive Cash Flow, do you really need a loan???
-
Personal Assets, they never put skin in the game, it's all up to you.
Bankers are not business people. They are paper pushers. If your business doesn't check the right boxes on their form, they won't loan to you. Period.
Bankers will only loan you money when you DON'T need it!
Moral of the story: Ask the bank for money when you don't need it and ask for more than you need!
There are multiple layers of 'lenders'...
Banks - See above. They rent umbrellas but want them back when it starts to rain.
Bridge - They can loan money at higher rates than banks because the bank won't loan you money.
Hard Money - They assume you are a terrible risk and require fast repayment at super high rates to ruin your business then sue you into oblivion.
Equity - They put money up, but want control because they're not sure how the business really runs. They force operators to make bad decisions then wonder why they failed.
These are your options.
Tom
Fortunately, the options Tom laments are NOT your only options.
And that will be a major focus of my Equity 2.0 Seminar.
There are real, affordable, ethical alternatives to the cesspool that is traditional small business lending.
There are over 269 non-bank lenders who have expanded their loan programs this year.
Most business owners never hear about them because they're hidden behind layers of brokers and middlemen.
We're cutting through all of that at Equity 2.0.
Every business owner eventually has to raise money to keep going, make payroll, pay vendors, buy equipment…
Every.
Business.
Owner.
Equity 2.0 Seminar is for EVERY business owner.
What you'll discover about raising money for your business will more than pay for your registration.
Promise.
Whether you want to sell your business someday or not, you need to be here.
What you'll learn…and whom you meet…may very well save your business someday.
Don't put this off – the $750 registration discount expires later this week.
REGISTER HERE.
Seize the day,
Perry
PS: Need help now? After you register, we will give you access to our directory of lenders and advisors so you don't have to wait until the seminar.
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