Equity 2.0 Seminar
The Perry Marshall Event of the Year
April 22-24 Chicagoland
Click here to register
Mel,
Watch this short video now
I've been tracking a fascinating pattern most business owners miss completely.
We're entering the final phase of an 18.6-year economic cycle that's been documented for over 200 years in American history.
The last cycle ended in September 2008 when Lehman Brothers collapsed, triggering the Global Financial Crisis.
18.6 years after that? April 2027.
That gives you approximately 25 months to position yourself before the next major market disruption.
Here's why this matters right now:
- The final 18-24 months of these cycles typically see FANTASTIC business growth, followed by significant market disruption
- Like tides shifting before a tsunami, capital is building up, seeking productive places to flow
- Just as nature gives animals instincts to climb trees before disaster, successful entrepreneurs must develop heightened discernment for timing
This isn't just theory. Every quarter, another one of my clients exits with a 7-, 8- or 9-figure payday.
The ones who succeed understand something critical: maximum uncertainty creates maximum opportunity.
But there's a narrow window to act.
That's why I've assembled an extraordinary team for Equity 2.0 in Chicago, April 22-24, 2025.
We'll show you how to:
• Transform your business model while markets are strong
• Build the strategic relationships that help you thrive through disruption
• Implement AI-powered feedback loops that create unassailable moats around your business
• Structure your company so it's irresistible to the right buyers (while repelling predatory ones)
• Navigate funding options without getting devoured by 25-year-old MBAs who treat your life's work as "cell F-19" in a spreadsheet
Like 9/11 and COVID, the coming disruption will leave some frozen in paralysis while the agile who move fast will prosper tremendously.
Which will you be?
Email edith@PerryMarshall.com to apply.
Most business owners simply don't know their actual problems. They're buying band-aids while missing the fundamental shifts happening around them.
The standard for excellence is only going up – in sales, operations, and customer experience.
This is your chance to be in the prevailing 10% who will systematically address their weak points and accelerate while others wonder what happened.
The clock is ticking,
Seize the day,
Perry
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