De-Constructing Google Enhanced Campaigns: Thursday

Mel,   AdWords "Enhanced Campaigns" has now been with us 2 weeks. Suddenly Google is a different world. If you're not hip to all the changes you're losing money. Probably a LOT. Not just because of Google's land-grab, but because of *new opportunities that did not exist before.*   Big Winners - Big Losers.   Thursday I'm doing a webinar with David Szetela, author of "Pay Per Click Search Marketing: An Hour a Day." He's a long time friend of Planet Perry and highly skilled AdWords strategist.   If you are spending more than $500/month on AdWords, you have a responsibility to your bank account and the pulse of your business to attend. Live or recorded, either way you need this.   The webinar is $30. It is free for Mastermind Club members.   Register at http://www.perrymarshall.com/training/enhanced-campaigns/   David will expose:   -Specific Enhanced Campaign settings that will spell success -How to profit from Mobile in the new Enhanced world -"Where did my Geotargeting and Dayparting go?" -Increase your phone calls with new Call Extensions -New Enhanced Sitelinks: more screen real estate … plus 5x the ad text! (This makes your ads far more magnetic) -Ad Scheduling to get the right messaging in front of customers – wherever they are -More intelligence with enhanced reporting options -Speed-enhancements in the AdWords Editor   David will deliver free whitepapers, spreadsheets and bonus material for you.   This material will be recorded and available to buyers and Mastermind Club members.   Cost is $30, free to Mastermind Club members. Register at   http://www.perrymarshall.com/training/enhanced-campaigns/   Perry             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

TODAY = Last Chance! to buy world's most advanced AdWords seminar

Mel,   In Maui Hawaii I held the most advanced seminar in the history of Pay Per Click advertising. It's available until Midnight Central Time today for $399. Then as of August 1 it's off the market.   At the very end of the seminar I asked for a show of hands (this is on video) - I said, "Raise your hands if you have ever been to any seminar by anybody, anywhere, that delivered more actionable information."   With 90+ people in the room, not a single hand went up.   People paid up to $6,000 attend that seminar, and the DVD's have been selling for $1695. but you can get them for $399. There's a few items here and there that are out of date (mostly the Social Media stuff) but most is pure gold.   If you really "GET" the first 90 minutes, it'll pay for itself 10X. At least if you have any kind of serious AdWords spend. Not to mention presentations by Brad Geddes, Richard Stokes, Joe Sugarman, Ben Morris, Mike Collela and more.   The Maui Elite Master's Summit - get it here now - today is your last chance:   http://www.perrymarshall.com/mauidigital/ Deadline: Tonight, Midnight Central Time.   Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

AdWords Disruptive Technology: This is important

Notice for accounts spending $5,000/month & up http://www.perrymarshall.com/training/breakthrough-method/   Mel, AdWords is about to change… AGAIN. A select few will benefit massively. But this time, Google is NOT driving this change. Someone else is. This change will be driven by an elite top 2% of insider players. This change will be INVISIBLE to the other 98%. The other 98% will see conversions drop. They will not know why. The clicks will still be coming, but sales will soften for no apparent reason. Buyers will disappear, replaced by tire kickers. Profit margins will erode. The prospect of reaching end-of-month and not being able to meet payroll will raise its ugly head. PPC managers will be forced to lower their bid prices, eventually disappearing from the listings and losing their traffic. Meanwhile… the 2%: The elite few will see conversion rates go up, sales go up, margins go up. Right now, your AdWords account is wasting tremendous amounts of money. On Wednesday, July 31 Ben Morris will PROVE this to you beyond a shadow of a doubt. He will show you what to do about it. This is not speculation. This is absolute certainty, based now on TWO YEARS of intensive experimentation by Ben Morris of Kristalytics, myself, AdWords ninja Kevin Milani, and a number of my Roundtable members and Private Client Group members. Their profits are increasing, their traffic is rising, and their rivals have no idea why or how. This 100% applies to Search Network. It 100% applies to Display Network. (Especially our latest discoveries!) It applies to Retargeting. You MUST pay attention to this. Especially if you are a consultant. I am holding a webinar Wednesday, July 31 at 2pm Eastern. This information does apply to all advertisers, but it is far more actionable for high-spend advertisers. Like I said, this is INVISIBLE to people on the outside. I know of no way to reverse engineer this, or determine for sure that your competition is doing this. If you are using this technology, I know no way your competitors can figure it out. The power will be self evident. Do not miss this. Join me for this free training clinic: Wednesday, July 31st at 2pm Eastern (1pm Central/11am Pacific/7pm London BST/ Aug 1 @4am Sydney AEST) Register: http://www.perrymarshall.com/training/breakthrough-method/ Perry Marshall P.S.: REPLAYS OF THIS WEBINAR will only be available to Mastermind Club members. This will not be made available to the general public.         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

ONE easy AdWords trick can spike CTR's 20% overnight

Greatest AdWords seminar in history -- Expires Midnight Wednesday. DVD's of my landmark Maui AdWords Elite Master's Summit -- Last chance pricing $399 http://www.perrymarshall.com/mauidigital/     Mel,   The most powerful tool you have in your AdWords CTR tool belt is your Display URL.   I've had students switch from failure to success just by improving their domain name.   From SoarLearning.com --> StudySkills.com = 30-40% higher CTR. Not just AdWords but everywhere. That is a HUGE deal. And it's not temporary, it's permanent. --> But that's not what I want to talk about today! Today, let's talk about the domain name you ALREADY HAVE. Roundtable member Phil Wilson is an attorney who helps companies deal with unions. He's the #1 guy in that space. His website is www.lrionline.com - not the sexiest domain in the world. But what clever things can he do with it? 1) SUBDIRECTORY - he can make all kinds of clever copy moves, like www.lrionline.com/MichiganRuling or www.lrionline.com/FightTheUnion or www.lrionline.com/EarlyWarningSigns Remember, anything you don't have room for in the ad itself, you can work into your domain name somehow. You make a directory on your server and redirect it. You can do this with WordPress as well. 2) SUBDOMAIN - VERY few people do this: MichiganRuling.lrionline.com or FightTheUnion.lrionline.com or EarlyWarningSigns.lrionline.com 3) You can use both: FightTheUnion.lrionline.com/MichiganRuling Also... Google forces domain names to www. and lowercase, so Phil can't even do LRIonline.com which looks a lot better. But Google has to respect the capitalization of subdomains and subdirectories because some servers are case sensitive. Only one advertiser in 10 does ANY of this stuff. Now… this is only the most BASIC AdWords 101 technique. All by itself it can boost your clicks 10-20% overnight. My array of speakers delivered a treasure trove of more advanced strategies in Maui. My Maui Seminar was the most advanced seminar in the history of AdWords. I'm putting it in the vault starting August 1, but until Wednesday you can buy the DVD's for $399. Get it while it's hot: http://www.perrymarshall.com/mauidigital/ Perry Marshall             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

AdWords Stupidity Tax just went UP today! "Enhanced Campaigns"

The world's greatest marketing cocktail party August 1-2   Mel,   Google is RAISING stupidity tax today, by introducing Enhanced Campaigns.   Wall Street has not been happy with Google, because Google just missed their 2nd quarter 2013 targets. These two events walk hand in hand. In fact they've just eloped. Bid prices are sliding downward because of mobile phones. The ground is shifting beneath Google's feet so they're doing a land grab. The land grab is "Enhanced Campaigns." It's where Google lumps mobile devices together with PC's and tablets, seizing more control of where your ads show. This is a way for them to charge you more money for clicks from mobile devices. It's the oldest game in the world. Google has always been doing stuff like this. Cheap clicks on mobile-only are a thing of the past now. This will be a field day for consultants and savvy AdWords advertisers who are up on what's going on. If your competitors are asleep at the wheel, their conversion rates just went down. One thing I see as a MAJOR advantage - which ONLY advanced marketers will grasp - is a new ability to adjust bids based on geography. I have done extensive analysis of my own database with Ben Morris, and we know, for example, that people in Hinsdale Illinois (a posh suburb of Chicago) are 20 times more likely to become my customer as people in Bellwood (a ghetto). Enhanced campaigns make it much easier to bid 20 cents in Bellwood and $2.00 in HInsdale. Nationwide marketers will do VERY well to pay attention to such things. Enhanced Campaigns will help this item. Enhanced Sitelinks also give you more bells and whistles than before. There has been a huge outcry about this all over the web - but Google needs a short term revenue boost so they're coming to soak it from YOU. The bottom line: 1) This is a mixed bag and it's bad if you're not paying attention. It can be a win for you if you DO pay attention. It's a change of rules. 2) In the next few weeks, we will do a review of Enhanced Campaigns for Mastermind Club members. There will also be a flurry of activity in the private Mastermind Club forum.   I urge you to join. At $99 a month it's the best community out there for online marketers, easily pays for itself by saving you from one mistake. In a world where one mistake can cost you five thousand dollars, I can't imagine not having this group at your fingertips. --> As ninja MM member Jeff Martyka advises, a simple starting position is to set "Mobile spend = negative 100% of Desktop spend." However the right number for you may be 40% or 70%. People do a LOT of searches on Mobile. A LOT. With Google, always sleep with one eye open. Perry Marshall P.S.: Mastermind Club & Mastermind Private Forum will focus extra attention on Enhanced Campaigns in coming days. Members get instant downloads of David Rothwell's May presentation on EC. Also by Larry Kim of Wordstream. Get instant access              ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

When good copywriting gets you arrested & divorced

“You could charge $7,500 to attend a cocktail party open only to Perry’s highest level students, and the admission fee would be worth the relationships that came out of it. It’s a country club.”  -Travis Smith, Professor of Marketing, Journalism School, University of Missouri-Columbia     Mel, Dave worked in a job he hated and it was giving him an ulcer. Nearly had a nervous breakdown. One day made a decision: “I’m bailin’ from this place, and come heck or high water, I’m going to make it on my own.” Started a safety consulting business, helping companies comply with gov’t regulations. A year later, he’s doing… okay. Not great, but OK. Decides to spend every penny he has and come to a 4-Man Intensive, hoping for a breakthrough. I ask to see his sales letter and his lead gen. He sends out Faxes. “You mind if I rewrite one of your faxes?” I ask. “I bet I can make the phone ring.” “Sure,” he says. So right there while everyone was watching, I wrote him a fax. That fax almost got him arrested - and divorced! http://www.perrymarshall.com/true-story/   Perry         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Felix Dennis on how to make 500 Million Dollars

Get my personal assistance and transform your business in 48 hours http://www.perrymarshall.com/roundtable/4-man-intensive/   Mel,   Felix Dennis is the founder of Computer Shopper Magazine, Maxim, and dozens of other publications. A very wealthy man. Some great gems from his book "How To Get Rich":   “Too many people want to make a blockbuster movie and live in Beverly Hills. Not enough people want to dig holes.” On borrowed money: “What are banks and venture capitalists but usurers who offer you an umbrella when the sun is shining and snatch it away the instant a few rain clouds appear?” Risk and reward: “An honest day’s work for an honest day’s pay is not risk taking.” Personal vs. Corporate Finances: “Never personally underwrite business loans for your company unless you absolutely, positively are forced to.” Negotiating: “Few of us are any good at detailed negotiations. That includes your opponent, by the way. Most negotiations are unnecessary. Don’t enter into them. Remember that ‘the fortress that parleys is already half taken.’ Save serious negotiations for serious occasions.” Chasing money: “If you chase money desperately in the earnest belief that you can never be happy without it and seriously think that the chase is a meaningful occupation, I doubt very much you will succeed. You have to be fiercely determined, true. But an appreciation of the absurdity of the chase helps enormously.” Ownership: “I once made a half a million by selling a magazine I had not even published yet to a rival. Half a million pounds for a day’s work. And why? Why? Why? Because I owned it. I owned it all.” Fear: “Try for just a single day, a whole day when you refuse to acknowledge fear of failure, fear of making yourself look like an idiot, fear of losing your lover, fear of losing your job, fear of your boss, fear of anything and of any kind. Fear will creep back, usually at three in the morning.   "Laugh at it and tell it to take a hike. Smash it in the teeth. Spit on it. Put your arms round it and make nicey-nicey. Then slip a sharp blade into its stinking throat just as you’re French-kissing it.”   Carpe Diem - Seize the Day   Perry Marshall   4-Man Intensive Chicago August 1-2 http://www.perrymarshall.com/roundtable/4-man-intensive/       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here