When good copywriting gets you arrested & divorced

“You could charge $7,500 to attend a cocktail party open only to Perry’s highest level students, and the admission fee would be worth the relationships that came out of it. It’s a country club.”  -Travis Smith, Professor of Marketing, Journalism School, University of Missouri-Columbia     Mel, Dave worked in a job he hated and it was giving him an ulcer. Nearly had a nervous breakdown. One day made a decision: “I’m bailin’ from this place, and come heck or high water, I’m going to make it on my own.” Started a safety consulting business, helping companies comply with gov’t regulations. A year later, he’s doing… okay. Not great, but OK. Decides to spend every penny he has and come to a 4-Man Intensive, hoping for a breakthrough. I ask to see his sales letter and his lead gen. He sends out Faxes. “You mind if I rewrite one of your faxes?” I ask. “I bet I can make the phone ring.” “Sure,” he says. So right there while everyone was watching, I wrote him a fax. That fax almost got him arrested - and divorced! http://www.perrymarshall.com/true-story/   Perry         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here