John Carlton copywriting MP3

Mel,

Chapter 23 of the Ultimate AdWords Guide is on copywriting, and it's an interview with a pretty edgy guy: John Carlton. John's one of the most sought-after, highest-paid copywriters in the world.

John writes e-d-g-y copy. Chapter 23 is an edgy chapter. And it refers to a smashing interview I did with John, which you can get here:

www.perrymarshall.com/copywriting

To understand where John's coming from, you need to recognize that the best markets for small businesses to play in are markets where people are REALLY emotional about something. 

People aren't very emotional about doorknobs or microwave popcorn or 60 watt light bulbs. And if you're a small business it's h-a-r-d to make money selling such things. 

Unless you can find a *kind* of doorknobs or popcorn or 60 watt light bulbs that *some* people ARE emotional about. Which places you in a high-margin, niche market. 

You can follow the emotions to the money. You can follow the money to strong emotions. People buy what they're emotional about. 

If people aren't emotional about what you sell, find different people to sell it to. Or find something else to sell. 

Listen to my interview with John:

www.perrymarshall.com/copywriting

Perry Marshall 

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.

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3 ways to optimize mobile email

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Remembering Dr. King

Dr. Martin Luther King Jr. 1929 – 1968 WE REMEMBER "Our lives begin to end the day we become silent about things that matter." Photo by: Chris Tank via Flickr Want to stay in the loop? Friend us on Facebook Follow us on Twitter You can update your subscription preferences here, or unsubscribe from this mailing here. You are receiving the Vital Guide as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Like this email? Forward it to a friend! Copyright © 2013 Vital Business Media All rights reserved. Vital Business Media 30 East 23rd St New York, NY 10010 Add us to your address book

Justifying smartphone PPC spend as tablet results soar

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