10% of the players get 90% of the clicks. The rest fight over the scraps.

Mel,   I just talked to Richard Stokes of AdGooRoo.com. Rich monitors 40 million keywords and scrapes the ads, analyzing 40 billion dollars of Google's clicks. 75% of the clicks come from 10,000 advertisers. It's not 80/20, it's 90/10. 90% of the traffic goes to less than 10% of the players. It's true on Bing too. "Hey wait a minute," you say. "I thought the Internet was a level playing field." It is. Everybody has access to the same experts, same tools, the same browsers, same computers, same everything. Anybody can spend 5 bucks, open a Google account and get started. But here's the thing: 80/20 inequality is created by feedback loops. On the Internet, the feedback loops spin so much faster, victory tilts in favor of the winners. Fast. ON THE INTERNET, WINNERS WIN BIG. The losers get nothin'. In the brick and mortar world, if you can get 30-40% market share, you're Superman. But on the Internet, Superman gets 80-90% market share. Just look at Google. Or Amazon. or Ebay. These companies completely dominate their space. You can too. ---> You are going to either win big or lose big. <---- And there is not much in between. I don't make up the rules, I just tell you what they are. You are either committed to mastering online advertising or you're not. You either pay the price of success or you go home with your tail between your legs. Perry Marshall AdWords Boot Camp thoroughly equips you to be THEE Top 1% player in your niche. The Alpha Dog. Register now for $999 and start mastering AdWords today: http://www.perrymarshall.com/digital-awbc/         ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

80/20 Speedwriting for Google & Facebook Ads

Mel,   You always write the best ads when you're having FUN. Whether you're writing ads for Google, Facebook, Bing, banner ads or whatever, climbing OUT of your normal box and punching your customers' emotional hot buttons is a blast. Especially when your number of leads doubles! We did that for Ben Gorelick's Mountaineering School. From 6% to 12% overnight. His Cost Per Lead dropped 40%, just like that. And… you get to watch me do it, live on the spot. Working without a net: http://www.perrymarshall.com/awce If you've ever been stuck in an ad-writing rut, unable to get beyond a certain Click Thru Rate or below a certain Cost Per Click, this streaming video is for you. I start with a bombshell revelation; then looking at my contestant's Marketing DNA score and we'll discuss what their results say about how they build Google campaigns. Then I ask 'em dozens of questions and we start writing ads. Watch this happen, me working live without a net. $69. All you have to do is join Mastermind Club and you're in: http://www.perrymarshall.com/awce   Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

80/20 Speed Theater

Mel,   My 2 oldest boys are theater mavens. They just performed "Great Expectations" by Charles Dickens. They had just 8 DAYS from tryouts to first performance. Great Expectations is a 3 hour show! Everyone was floored that kids could memorize all those lines in a week, but they pulled it off. During intermission, my wife Laura told me about another troupe that does a complete show in 24 hours. They don't sleep! They set up and rehearse and choreograph all night long. Curtain opens at 7pm the next night. 80/20 Speed Theater, baby. No time for polishing turds. The Show Must Go On. That, my friend, is marketing in the 21st century. EVERYTHING is 80/20 Speed Theater. You don't spend months and years polishing un-tested anything. You roll it out in 24 hours or 8 days at the most, and you see if it lives or dies. Fail Fast. I have a friend named Erin who is a complete marketing newbie. She's not a "marketer" at all. She just makes crafts and sells them on Etsy. She had us over for dinner. My advice to her: "Buy the sponsored listing on Etsy and spend the $25 a day *just to see if anyone wants it.* Then if it doesn't work, you lost your 25 bucks, but at least you know better than to beat a dead horse." She GOT IT. One more human being rescued from a prison of endless perfectionism and months waiting for the Good Ship Hope to never arrive. Perry Marshall P.S.: AdWords Boot Camp Digital is 80/20 Speed Theater for Google AdWords. It's Action Jackson within 48 hours. Cold start to full-steam ahead in 30 days -- *and you build a machine that can bring you customers for years*.   On sale this week for $999. http://www.perrymarshall.com/digital-awbc/             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Power of the Display Network

Mel, Some time ago I wrote a landmark Renaissance Club newsletter called "From the Fringes to the Jet Stream." It described how clever Google ads "go viral" on the Display Network and get shown EVERYWHERE. This "Display ads going viral" phenomenon is what I call the Jet Stream. Baby, when your ads enter the Jet Stream, WATCH OUT. A few months later one of my customers, Amit Mehta, used that strategy to methodically test and build a Jet Stream campaign. For several months his website got 50,000 visitors per day. To say his campaigns were profitable would be an understatement. When you combine the Jet Stream concept with "filters" that pinpoint the right *kinds* of traffic on the Content Network, something magical happens. It's a form of time travel, because when you're 2 years ahead of most advertisers on the Content Network, you have access to massive quantities of traffic. The Jet Stream is also relative. You can experience the Jet Stream phenomenon just within your niche and receive gratifying amounts of quality traffic. Read about the Jet Stream and how to maximize your traffic in the Display Network in chapter 10 of the Ultimate Guide to Google AdWords. Perry Marshall  **NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Get my New Book For 1 Penny

Mel,   I would like to send you a copy of my book "80/20 Sales & Marketing" for 1Cent.   This is not an e-book! It's the same physical hard copy that sells in bookstores for $22.00, published by Entrepreneur Press and 21 5-Star reviews on Amazon as of this morning.    All I ask is that you cover the shipping.   The greatest secret to success is 100% total mastery of the 80/20 principle. Period.   Solve any Money problem. Solve any Traffic problem. Solve any Conversion problem.    Get it here:   http://www.perrymarshall.com/8020/   Perry   P.S.: Michael Gerber, author of the E-Myth, says:   "You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany because Perry Marshall is about to blow your mind!   "Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!"             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Major AdWords update: Enhanced Campaigns - Today 11am Eastern

Mel,   The new "Google AdWords Enhanced Campaigns" is a huge mixed bag. If you do nothing, it is almost certainly bad for you. Here's why. Google is mixing PHONE traffic with computer traffic. If you deliver pizzas, that's probably great. If you're a dentist, that might be fine too. If what you sell costs north of $100, if you're e-commerce or if you sell something that involves *thought* on the part of your customer - it's almost always bad. Along with the badness is some goodness. You have increased flexibility in all kinds of areas. If you snooze, you lose. Today at 11:00am I'm recording a webinar with David Szetela. We are going in depth about AdWords Enhanced campaigns. All the features and possibilities, with very specific experience about what is working and what is not. Cost is $30. Whether you attend live or not, you get the recordings and all David's handouts and resources. It is free to all Mastermind Club members - login details in the Member's Area. If you spend any significant amount of money on Google it will be a mistake to pass this by. Register here: http://www.perrymarshall.com/training/enhanced-campaigns/ Perry Marshall           ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

De-Constructing Google Enhanced Campaigns: Thursday

Mel,   AdWords "Enhanced Campaigns" has now been with us 2 weeks. Suddenly Google is a different world. If you're not hip to all the changes you're losing money. Probably a LOT. Not just because of Google's land-grab, but because of *new opportunities that did not exist before.*   Big Winners - Big Losers.   Thursday I'm doing a webinar with David Szetela, author of "Pay Per Click Search Marketing: An Hour a Day." He's a long time friend of Planet Perry and highly skilled AdWords strategist.   If you are spending more than $500/month on AdWords, you have a responsibility to your bank account and the pulse of your business to attend. Live or recorded, either way you need this.   The webinar is $30. It is free for Mastermind Club members.   Register at http://www.perrymarshall.com/training/enhanced-campaigns/   David will expose:   -Specific Enhanced Campaign settings that will spell success -How to profit from Mobile in the new Enhanced world -"Where did my Geotargeting and Dayparting go?" -Increase your phone calls with new Call Extensions -New Enhanced Sitelinks: more screen real estate … plus 5x the ad text! (This makes your ads far more magnetic) -Ad Scheduling to get the right messaging in front of customers – wherever they are -More intelligence with enhanced reporting options -Speed-enhancements in the AdWords Editor   David will deliver free whitepapers, spreadsheets and bonus material for you.   This material will be recorded and available to buyers and Mastermind Club members.   Cost is $30, free to Mastermind Club members. Register at   http://www.perrymarshall.com/training/enhanced-campaigns/   Perry             ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here