Star Principle "Hot Seats" (Today at 10AM Eastern)

Look Over Richard Koch's Shoulder Star Principle Hot Seats Friday, August 29, 11AM Eastern REGISTER HERE   Mel,   In one of my conversations with Richard Koch, author of The 80/20 Principle, The Star Principle and The 80/20 Manager, he said,   "You know, Perry, the MBA guys don't like my stuff that much. The venture capital guys are lukewarm about it. But entrepreneurs really seem to get it".   That's probably because Richard's methods appear so simple. And for the most part, they ARE simple.   And I'm sure that probably rubs the MBA and VC guys' fur the wrong way.   They prefer the complex.   I mean, admitting that Richard's profound, yet simple methods for evaluating investment opportunities are accurate would mean admitting that all that money they spent on biz school...and all that time pouring over spreadsheets...was wasted, right?    Richard may be a fractional billionaire, but he didn't make his fortune investing in AT&T and Motorola. He made it betting on small businesses.  Entrepreneurial start ups. Like yours.   He gets entrepreneurs and entrepreneurs get him.   So, what's it like to watch Richard evaluate a company like yours? That's what you'll see in just a couple of hours.   A couple of Planet Perry entrepreneurs, who took the Start Principle Survey, and got a score of around "100" have agreed to have Richard review their business and give them advice on how to take their business to the next level...maybe even STAR level.   If you're wondering what your business needs to get to STAR, this is as close to having Richard consult for you as you can get.   REGISTER HERE . Perry Marshall   PS: WARNING: This may sting a little. You may discover that your business has a ways to go before it can be a STAR. I've certainly discovered that about my own business over the last few months applying Richard's tools. But, far better to find out those "inconvenient truths" now (and start fixing them today), than to find them out the hard way 2, 3 or 5 years from now. Carpe diem, seize the day                     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Star Principle "Hot Seats" Webinar #3 (Friday)

Look Over Richard Koch's Shoulder Star Principle Hot Seats Friday, August 29, 11AM Eastern REGISTER HERE   Mel,   At my 4-Man Intensives, one of the most common pearls of feedback I get is "Perry, I got almost as many great insights for my business by listening to the OTHER guys' hot seats, than I got from my own hot seat."   Often, we can get myopic about our own business. Can't see the forest for the trees. And we need the clearer perspective that comes from watching experts evaluate other businesses in order to get the breakthrough ideas we need to take our own business to the next level.   And on Friday, Richard Koch is going to give a live, look-over-my-shoulder demonstration of how he applies the Star Principle, BCG matrix, simplification formula, and his other investment evaluation tools to potential investments. And he's going to do it on real, live businesses...businesses run by members of Planet Perry, like you. And he's going to show the business owners what they need to do to take their businesses from good to great...and maybe even turn them into  "STARS".   These will be fast-paced, no-holds-barred, "hot seats".   And, because I would estimate the value of Richard's consulting time to be somewhere north of $10,000 per hour, even the "collateral" insights you catch will be reason enough to tune in.   Warning: This may sting a little. You may discover that your business has a ways to go before it can be a star. I've certainly discovered that about my own business over the last few months applying Richard's tools. But, far better to find out those "inconvenient truths" now (and start fixing them today), than to find them out the hard way 2, 3 or 5 years from now. Carpe diem, seize the day.    REGISTER HERE   Perry Marshall                  ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The 4-Man Intensive and an Old Jewish Proverb

Final 4-Man Intensive Before $2000 Price Increase September 18-19 Apply Here   Mel,   There's an old Jewish proverb that says, "Correct a fool and he will hate you; instruct a wise man and he will be still wiser".    When I joined John Carlton's Insider's Club in 2002, I told John, "Give it to me straight, I can take it."  After he sent back the first critique, I asked if there was anything else. He said, "Well, yes..." and beat me up some more. Made me rewrite the whole thing.   Some people really don't want that. But I expect that from my peers and mentors.   Do you?   At a recent 4-man Intensive, Dean Davis came with a completely open mind, ready to get "beat up" if that's what it took to clarify the vision for his business.   "When I came to 4-Man I had so many options in front of me, including selling my business and moving on to something else.   I was really looking for direction and ready to listen to everything. Two things really impressed me... The first is that I got powerful insights about my business from not just Perry but form EVERYONE in the room. There were even a couple of members of Perry's team there who provided great insights in addition to all the great ideas from the other 3 business owners. Second, while I got specific and challenging direction about autoresponsders and how to fix my website, I also got high-level vision and encouragement about continuing to build my business.  And I'm not talking about the rah-rah, you-can-do-it kind of encouragement, but the kind of encouragement you can only get from someone who has seen hundreds and hundreds of online businesses who truly knows what can work and what cannot and should just be walked away from."   Staying holed up in our own little "echo chamber" is a seductive temptation for us online entrepreneurs. But I know from experience that you need to get out and get beat up on a regular basis or you'll never reach the next level.   Iron sharpens iron.   If you're looking for direction for your business and are even ready to get knocked around a little in order to get wiser, join us at 4-man Intensive in September.   Apply here.   Carpe Diem, Perry Marshall PS: This will be the last 4-man Intensive at the old price. I'm raising the price $2000 after this session, so if you've ever considered a 4-man with me, now's the time.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Liberation Webinar #2 about to Begin

80/20 Liberation Webinar Series with Richard Koch & Perry Marshall TODAY, August 15, 10:00 AM Eastern Register Here    Mel,   Richard Koch and I are about to get rolling with 80/20 Liberation Webinar #2.    Today's big question for Richard...   “Why do so many entrepreneurs find it difficult...or impossible...to jump off the hamster wheel?”    I guarantee you Richard's answer will stretch you. Here's what else is in store.. Richard will have two BIG questions for you. The most important questions you can ask of your business....or any business. Richard will introduce you to “one of the most useful, and now neglected, tools for thinking about your business." Richard will talk about what to do when you feel your business may never allow you to jump “off the hamster wheel”. If you want off the wheel, tune in today at 10AM Eastern. Register Here.    Carpe Diem, Perry Marshall   ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

"I'd Love to Get Off the Hamster Wheel...But I Can't" (webinar tomorrow)

80/20 Liberation Webinar Series with Richard Koch & Perry Marshall Friday, August 15, 10:00 AM Eastern Register for the Series Here   Mel,   I've been writing a lot lately about Richard Koch's philosophy of working one hour per day and escaping the “hamster wheel”. And I've received some very pointed responses from readers like you. Quite a few sound like this... "Perry, I'd love to get off the hamster wheel but unfortunately it's not turning fast enough in the first place. If I had some margin, some room to breathe, if I wasn't already struggling to meet payroll, I could possibly see myself adopting the “Richard Koch Way”. I would very much like to. But I can't imagine it. How do I get there from here?" Believe me, I often feel exactly the same way.   I am still chugging away on my own hamster wheel. I don't quite see the way off yet.  It's still a vision. But it's a vision I'm committed to realizing. And Richard has been off the hamster wheel for about 20 years.   Is he out of touch with the “real world” of entrepreneurs like us who are grinding it out every day? It's a legitimate question.  And on Friday's webinar, I'll ask Richard, point blank, “Why do so many entrepreneurs find it difficult... or impossible...to jump off the hamster wheel?”   Now, I won't guarantee you'll like his response. It will be challenging. It will be mind-expanding. But at the same time, it will be logical and make perfect business sense. Throughout my brief journey with Richard, what's struck me most powerfully is how his insights are a unique combination of unassailable logic and almost zen-like philosophy.  So be prepared for some practical “ah ha” moments and some mind-bending “What the...?” moments. Here's the plan for Friday... Richard will have two BIG questions for you. The most important questions you can ask of your business....or any business. Richard will introduce you to “one of the most useful, and now neglected, tools for thinking about your business." Richard will talk about what to do when you feel your business may never allow you to jump “off the hamster wheel”. If you sincerely desire to get off the hamster wheel and get to a place where you have the time and resources to achieve the things you're truly passionate about, it will require asking a whole new set of questions...and coughing up some hard answers. On Friday we will ask and answer those questions. Join us here. Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Stand on the Shoulders of Giants (Sept 11& 12)

Boardroom Inc. Presents Titans of Direct Response September 11 & 12 Find Out More Here   Mel, How much time do you spend each day exposing yourself to the best of the best? Who's on the "Mount Rushmore" in your industry? Not the ones who just talk the talk, but the ones who've walked it out...the ones who have proven their merit with result after result after result. Not just for years but for decades. The pantheon of heroes. Do you study them? Do read, listen to, and view everything they have to say? Perhaps the best decision I made, early in my marketing career (and I mean REALLY early, like back when I was rubbing maxed-out credit cards together to squeeze out enough high-interest cash to buy gas) was to expose myself to the giants of direct response.   I used the last drops of spare cash on one credit card to buy Dan Kennedy's program at a seminar. I submitted myself to the tutelage of John Carlton to hone my copywriting chops.   And I continued to pay big money (at the time) to attend seminars where I could rub elbows...or at least rub minds... with the "Big Kahunas" like Joe Sugarman, Ken McCarthy, and Jay Abraham. And I owe most of my success to this commitment. Because, when you're around giants like this, you're only one idea away from breakthrough. One off-hand comment away from big, life-changing, business-booming breakthrough. And now, Boardroom's Brian Kurtz is bringing them all together in one room. Dan Kennedy Gary Bencivenga Joe Sugarman Jay Abraham Greg Renker David Deutsch ...and many more. I'll be there too.   All that proven marketing wisdom in one room. A powder keg of breakthrough waiting to be ignited. If you're serious about your direct response career, I can't imagine a better place to be. If you're serious about finding that one big breakthrough idea to take your business to the next level, you'd almost have to sleep through this entire event to get out the door without discovering it. Find out more here. Carpe diem, Perry Marshall PS: This isn't just for copywriters. This is for anyone serious about direct response. Anyone serious about getting big results from direct mail, email, TV and even radio.       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Liberation Webinar #1 about to Begin (11AM Eastern TODAY)

Liberation Webinar #1 Register Here Starts Live in a Few Minutes   Mel,   Richard Koch is about to deliver his first ever webinar. And you have a first-in-a-lifetime opportunity to participate.   Richard is the author of The 80/20 Principle, The 80/20 Manager, and The Star Principle, among many others. He came from the same workaday planet we all do, but transformed himself from working stiff to fractional billionaire investor who works one hour per day employing simple yet profound 80/20-inspired principles.   I estimate the value of his time to be around $100,000/hour.  So what he wants to deliver today will be profound.   Register here and we'll get started in a few minutes. Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here