Are You a “Joker” when it comes to lead-generation?

That's the way most entrepreneurs generate leads. They just…do things.

Mel, Heath Ledger scared the crap out of me when I saw the second Batman movie. Few performances have shook me as deeply as his menacing turn as The Joker. At one point, Harvey Dent accuses the Joker of carrying out an evil plan. The Joker says, "Do I really look like a guy with a plan? I'm just a dog chasing cars. I wouldn't know what to do with one if I caught it, you know, I just DO things." That's the way most entrepreneurs generate leads. They just…do things. And they don't know what to do when they actually "catch" one. That's one of the beauties of the CYOA client-getting model, pioneered by my good friend, Daniel Levis. It FORCES you to do what you should be doing anyway. The CYOA model uses a lead generation strategy that is FAR more interactive than a free report, quiz, or webinar. And by the way, CYOA stands for Choose Your Own Adventure, which is like a game where the kids make up parts of the story themselves as it progresses. This next generation LGM is just being noticed so it's still like getting in on the ground floor of a STAR business. So check it out NOW, before your competition does. You get to watch the process and INTERACT as the inspirational case studies carry you along. But there's nothing to buy to take a look, so there's no reason NOT to take a look… Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

Not interested in this topic? Click here to be removed from this email series.

If you'd rather not receive any more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Introducing The Science of Client-Getting

Daniel Levis is one of the sharpest marketers I know

Mel, Daniel Levis is one of the sharpest marketers I know. He's particularly savvy when it comes to helping business owners, consultants and coaches get more clients. Now, he's come up with an AI-like technology to give his client-getting strategies a turbo boost. He calls it the Science of Client-Getting. Daniel says it's the easiest way to generate leads and attract clients while you pre-sell, pre-educate, and segment your prospect list... all at the same time. In other words, you eliminate the tire kickers while the cream-of-the-crop clients rise to the top. Not only that, he claims this new tech beats the pants off ordinary LGMs (lead generation magnets), like a FREE report, manifesto, webinar, checklist, quiz or cheat sheet. What makes it so good? Think back to Dan Ariely's best-selling book, Predictably Irrational, where he gives the example of being in a TV showroom and getting the customer to turn on the TV and touch the various buttons and dials. Just that miniscule amount of ENGAGEMENT and CUSTOMER INVOLVEMENT increase the chances of a sale dramatically. It's the reason a car dealer has you take a test drive, so you've taken some kind of action and are now ENGAGED in the process. It's also the reason you can try a free sample of pizza at the grocery store. It's not just the smell and taste of the pizza, but also the act of ENGAGING in the process that predictably increases sales. And of course, when you automate the process, use your best persuasion, and present it all in a seamless sales process... ... The end result is more leads, better leads, and faster, easier sales because your prospects INTERACT with this multimedia experience. But the best part is you don't have to "sell" anyone with unethical and manipulative tricks, smarmy high pressure techniques, or black hat tactics that lead to resentment, chargebacks, and refunds. And Daniel has a way for you to see and experience this marketing breakthrough in real time without paying a dime. Check it out right here Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

Not interested in this topic? Click here to be removed from this email series.

If you'd rather not receive any more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Announcing: Star Principle ACTIVATE

Starts March 1st

Star Principle ACTIVATE! Starts March 1st Star Principle Essentials Recordings PLUS 3 Live Training Sessions with ME Click Here to Find Out More Mel, This March (1st, 8th and 22nd) I am hosting live training sessions where I will share the latest Star Principle / SIMPLIFY methods. Gathered from my experience in the trenches with hundreds of entrepreneurs in Renaissance Club, Roundtable, Advanced Mastery Network and Private Clients. You will discover: How to create a new market "out of thin air" in as little as hours to no more than a few weeks of pleasant, engaging exploration. How to assess the growth potential of markets without actual stats or hiring Harvard MBAs – and an exhaustive list of signals that give you GREEN / YELLOW / RED LIGHTS for moving forward How you can approach the daunting prospect of radically simplifying the customer experience – and a process by which you can crawl, then walk, then run – without borrowing money or making a pact with satan Why (and how) 75-90% of companies can build impressive assets WITH MOATS without a second mortgage, or giving away half your company to angel investors, private equity groups or Venture Capitalists An "X-Ray" for identifying exactly what your customers want to buy; their bleeding neck; their unscratched itch An insidious way that angel investors, private equity groups and venture capitalists seduce fine entrepreneurs into death traps – and the warning signs A double-deep-dive on SIMPLIFYING that will grant you the ability to recognize it anytime, anywhere - and learn from it on-the-go much the same way "Marketing Maniacs" notice great marketers everywhere they go If you've been in Planet Perry for a while, you've heard me talk about Star Principle and Simplify. I hope you've read Richard's books as well. This will go beyond that – after years of working with clients and helping them make hundreds of millions of dollars I've simplified SIMPLIFY to a degree previously unachieved. After these sessions you will recognize these two principles everywhere you look. You'll have unequaled ability to act on this information. I will take you through brand new exercises that serve as new windows of opportunity, and new doors you can step through. If you've purchased Rosetta Stone, Rosetta Stone Activate, Renaissance Club membership, Roundtable or any of my other programs - even if you already own the Star videos - this will advance your game. Only members of Advanced Mastery Network likely already have this material under their belts. All others should join. You should join now because seconds after your payment is made, you'll have access to Richard's spectacular videos. Click here for more details Perry Marshall P.S. $1,000 discounts for New Renaissance 12 membership. $1500 off for previous Star Principle Collection and Star Principle Essentials buyers! (Bonus ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

Not interested in this topic? Click here to be removed from this email series.

If you'd rather not receive any more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Perry Marshall Minute: The Ice Church at the Bottom of the World

But what was it, really?

Mel, As I looked out from the boat chugging through the slushy waters off the coast of Antarctica, I saw a long, flat iceberg. It was more than a half-mile long. Hard to tell exactly how long from my vantage point. But at the farrrrrr end of this long flat berg, was a… church? I rubbed my eyes, squinted, pointed it out to others. Of course, it wasn't a church. You don't build churches or anything else on icebergs. And if you construct even a temporary edifice, you're not going to put it at the VERY end of the berg where it meets the water! But, as you'll see in the photo I'll reprint in the March New Renaissance Club newsletter, it sure looks like a church. Everyone I've shown it to has said, "It's a church" or "it's a house." But what was it, really? Just part of the iceberg. The remarkable thing about Antarctica is the endlessly creative, beautiful, and yes, colorful patterns the wind, the water, and the sun carve into these ice sculptures. If you've never been to Antarctica, you might think it's just boring white as far as the eye can see. And maybe if you go in the dead of winter, it is! But when you go when I went (summer in Antarctica…23 hours of daylight)...you see a hundred and one shades of blue. Gloriously, awesomely, breathtakingly gorgeous. I still get choked up thinking about it now several days later. Why am I telling you this? I'm still figuring that part out. And I'm sure I will be for days, weeks, months. And you'll hear more about it over that time, especially in the newsletter. But it has to do with adventure, seeing beauty where you did not expect it, experiencing the holiness of nature, the profundity of immersion experiences, why you must push into places that others will not...and meeting fellow adventurers who "get" you along the way. I hope to meet you along the way someday. Much more on this to come. Stay tuned. Click here to join New Renaissance Club and get next month's print newsletter delivered to your door. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

Not interested in this topic? Click here to be removed from the Perry Marshall Minute series.

If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

The time of the little teams and small flocks has come

We will bring all our wisdom, intellect and even love to bear on this problem.

The Summit with No Name April 19-22, Chicagoland Save $1,000 if you register before March 1st (New Renaissance and Roundtable save even more!) Request Access Here (login required) Mel, One of the best books I read in 2021 was Run with the Horses by Eugene H. Peterson. It's about struggling for what is right, persevering, and what it means to be truly human. As an introduction to one of the chapters, he quotes Jacques Maritain in what could be the rallying cry for my "Summit with No Name" coming in April… "It is more than ever the task of the little teams and the small flocks, to struggle most effectively for man and the spirit…to give the most effective witness to those truths for which men so desperately long and which are, at present, in such short supply. For only the little teams and small flocks are able to muster around something which completely escapes technique and the process of massification…which is the love of wisdom and of the intellect and the trust in the invisible radiation of this love. Such invisible rays carry far; they have the same kind of incredible power…that atomic fission and the miracles of microphysics have…" -Jacques Maritain April 19-22 in the Chicago area, I'm assembling a little team, a small flock of the savviest "rebel" marketers I know to attack the biggest problem our world faces: The hegemony of the Big Four and their unprecedented power over entrepreneurs like us. We will muster around something that will completely escape the process of massification by the Big Four. We will bring all our wisdom, intellect and even love to bear on this problem. We will struggle for and give witness to the truths which are at present in such short supply. And we will reveal some incredibly powerful insights that will rival the "miracles" of the early days of online marketing. Our small flock is already up to 20 .... maximum is 50. Read the event letter here and join our little team. (login required) And if you register before March 1st, you'll save $1,000…$2,000 if you're a New Renaissance Club member. Seize the Day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

Not interested in this topic? Click here to be removed from this email series.

If you'd rather not receive any more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Perry Marshall Minute: Newsletter Change Coming…

We are not sure exactly when, but it will happen

Mel, For 20 years New Renaissance Club members have received access to all the newsletters I've ever written…and access to all the recordings of New Renaissance Club webinars we've done over the years. They are all in the archives available to every member. TWENTY years' worth of insights, advice, stories, wisdom, and principles. If that's not worth the investment in the Club, I don't know what is. But I have bad news. The archives are going away for new members. We are not sure exactly when, but it will happen. The good news is that current members, (and those who join New Renaissance Club before we make the change), will retain access to the "archives" as they always have. After that, new members will only get access to that month's newsletter (and, of course, all the other great parts of NR Club…the forum, the memos calls, the call-in days, the big discounts on my programs and live events). And today's the last day to sign up for this month's newsletter before it goes to print. What's the lesson for you in this email? Do you have content you created in the past that is very valuable? Are you undervaluing it? Can you add more scarcity and urgency? That's what I'm going to do with my archives. I should have done it 20 years ago. But I'm still learning too! Click here today to join New Renaissance Club and get this month's print newsletter delivered to your door. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

Not interested in this topic? Click here to be removed from the Perry Marshall Minute series.

If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Perry Marshall Minute: 7 Valentine’s Day Wishes for Entrepreneurs

Here are 7 gifts I hope you receive from your time in Planet Perry…

Mel, Today is Valentine's Day. It's also MamaLaura's (my wife) birthday. Lots of pressure on ol' Perry today! I admit I'm not the greatest gift giver, but I'm trying to get better. Here are 7 gifts I hope you receive from your time in Planet Perry… That you will wake up every morning excited and motivated to live your life. If you're not springing out of bed ready rock, ask yourself why not. Then ask what you can do to fix that. That you will hear from the "muse" and cultivate your listening ear. Whatever you call it - God, higher power, universe - I hope you hear from it every day. That you never lose touch with the ones who need your help the most. Don't let the System seduce you into ignoring them. There are "widows and orphans" who need your help. Help them. That you get to know and love yourself better every day. What makes you YOU. What brings you joy. What you are especially created to do. Your superpowers. The tools in your tool belt that will help you change your world. That you will develop the ability to ignore the ever-increasing, incessant, trivial, brain- and soul-sucking distractions that clamor for your precious attention every day. That you may have a peace which passes understanding. That you stretch yourself into new, fascinating, mind- and heart-expanding experiences, people, disciplines, skills, lands, and fields of study. That you will be a true New Renaissance person. That you will know you are living the story you will one day tell. Yours is an epic, thrilling, meaningful life. The peaks you scale and the dragons you slay will be a comfort, lesson, and inspiration for those who know you. This is what New Renaissance Club is all about. If our businesses do not help us do these things, then what's the point? Happy Valentine's Day. Oh, and my final wish for you is that you will… Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

Not interested in this topic? Click here to be removed from the Perry Marshall Minute series.

If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459