Will TikTok survive the dingbats? (Free Webinar)

TikTok for Real Business Owners Free Webinar, Thursday July 7th, 11AM Eastern Register here Mel, Noah Brierley made $50,000 in one month on TikTok by making videos on "what they don't teach you in school." At 1.8 million followers with 1 million likes, he's gotten the attention of Zip Recruiter and other job sites, who pay him 5 figures for sponsored content. He dropped out of college to become a full-time TikToker with his dad's support. He's even helped his dad (in his 50's) go viral on TikTok by following a few simple rules. His "secret" is to not make stuff that looks like ads – use vertical cell phone video, start with a hook, make sure you have a good mic (the pros know this), and have a script (to prevent "rambling old man" syndrome). TikTok's refrain is "Don't make ads, make TikToks". Which is why maybe…just maybe…dingbat advertisers won't be able to ruin TikTok advertising with spammy, clickbaity, low IQ swipery the way they ruin other platforms. I know…wishful thinking. But right now it's true. TikTok ad performance is about triple what we see on Facebook, because Traffic is cheaper (half the price) Creative performance is stronger The TikTok algorithm is smarter But it's naive to believe that dingbats won't ruin it eventually. So don't wait. Jump on our free presentation and find out how you can get in before the TikTok gold rush ends. Register Here Seize the Day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Call me the “TikTok Guy”? (Free Webinar)

TikTok for Real Business Owners Free Webinar, Thursday July 7th, 11AM Eastern Register here Mel, For several years I was called the "Google AdWords guy" because my book was the best-selling book on the topic. Well, Dennis Yu and I should be called the "TikTok guys" I guess, because the launch of our TikTok book was the most successful book launch I've ever had. Why is the book so popular? The main reason is simple: Because TikTok is so popular. It is now the most visited site in the universe. Flying by both the Big G and The Big FB. I'd like to say that we were behindTikTok's radical growth to $11 billion last year in ad revenue. But it was Facebook's own self-inflicted wounds and this one particularly clever strategy that I have yet to hear anyone discuss… And that is this…. TikTok was designed from the core to be a paid word of mouth engine. They knew from the start that business owners and professionals would struggle trying to create their own content. So rather than trying to ram creative tools and agencies down their throat, they had a more elegant approach– let your fans create your content for you. Because effective modern advertising is about doing the opposite of what looks like "advertising", TikTok knew to not allow marketers to come in and ruin everything. TikTok is solving the problem of crappy, non-interesting ads by simply enabling your fans to do the work for you. Maybe the Best Thing about TikTok is that you don't need to be on TikTok to be able to run ads on the platform. They knew professionals like us don't have time to spend on TikTok. Nor will we want to sing and dance. So the ad accounts do not have to be connected to a TikTok user account to be able to run ads in the feed. Bottom line: TikTok traffic is cheaper (half the price) TikTok creative performance is stronger The TikTok algorithm is smarter And right now TikTok is like Facebook back in the aughts and teens. High volume, low-cost, high-quality traffic. But it won't last. Jump on our free presentation and find out how your REAL business could generate REAL leads on TikTok Register Here Seize the Day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Why TikTok is Eating Facebook’s Lunch (Free Webinar)

TikTok for Real Business Owners Free Webinar, Thursday July 7th, 11AM Eastern Register here Mel, Matt McNabb is a 40 year old chiropractor in Boca Raton, Florida. At the urging of his friend, Danny, he posted a 2 minute video of a routine adjustment on TikTok. That video blew up. Getting 1.2 million views and 32,900 likes. He got so many inquiries that he had to hire a new patient coordinator to handle them. It was simply a cell phone video of him doing what he has done thousands of times since 2012. On Dr. McNabb's Facebook and YouTube, you'll see dozens of the same types of videos, going nowhere– 2 likes on each one if he's lucky. What was different about this one TikTok post? His buddy, Danny Veiga, put some money behind it, targeting people within driving distance of the office, running the second most popular ads on TikTok called a lead ad. Instead of sending users to a website, the ad goes to an auto-filled form, copying Facebook's lead ad mechanism nearly identically. Not rocket surgery. Dennis Yu and I have peeked inside hundreds of lead ad campaigns and see average CPLs (cost per lead) at just over $7, varying by industry. Average form completion rates are 35%, ad CTR is at 1%, and base CPMs hover around $13. That's right, TikTok ad performance is about triple what we see on Facebook, largely because… Traffic is cheaper (half the price) Creative performance is stronger The TikTok algorithm is smarter And right now TikTok is like Facebook was in 2010. High volume of low-cost, high-quality traffic. But it won't last. Jump on our free presentation and find out how you can make hay while the sun shines. Go here to find out all the details and to save your spot Seize the Day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Snowballs in June (Christmas in June)

Mel, Are you making hay while the sun shines? It's June and there's plenty of sun here in Chicago. But winter is coming. The economy is doing…OK…right now… But winter is coming. And smart business owners are taking advantage of it…getting the training and coaching they need to cash in … before the next crash. Are you ready? What does your team need right now to excel? I'm going to help you find out…and help you get what you need., Contact Tiffany before 6pm Eastern on Thursday and get big "Christmas in June" discounts on the Planet Perry trainings you need to boom during the boom.

Call or email Tiffany now! 1-312-437-8433 or tiffany@perrymarshall.com Merry June-mas, Perry PS: We will begin promoting this year's Influential Writing Retreat very soon. But during Xmas in June you can register before we start promoting and get the DEEPEST discount available. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Ask about New Renaissance 12 and get Christmas in June!

Mel, If you contact Tiffany by Thursday, June 30th @ 6pm US Eastern and mention "New Renaissance 12" you'll get Black Friday-like deals on .... Google Ads Mastery Rosetta Stone: Activate Star Principle: Activate Perry Marshall Academy (September of January semester) 80/20 Masterclass And many other Planet Perry programs. But Santa is pointing his sleigh back to the North (South?) Pole soon. Contact Tiffany at 1-312-437-8433 or tiffany@perrymarshall.com NOW! June-gle bell rock, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Christmas in June! Prices are fa-la-la-la-falling

I'm celebrating Christmas in June!

Christmas in June Expires Thursday, June 30th @ 6pm US Eastern! Email tiffany@perrymarshall.com now! Mel, I went to Antarctica last February, so maybe I'm feeling the winter chill that's sweeping through the southern hemisphere now… But I'm celebrating Christmas in June! And I've got a bag of goodies for you. Until Thursday, June 30th @ 6pm US Eastern, I've instructed Tiffany to offer big discounts on what your business needs to get to the next level. Here's what you do… Reach out to Tiffany Have a brief chat about your business Let her help you find exactly what you need to get to the next level Get what you need at a discount Tiffany has helped plenty of business owners level up from one stage of growth to the next. And now you can get that help for less. Ask about New Renaissance 12 (yearly) for the best deals! But the goodies all go poof at Thursday, June 30th @ 6pm US Eastern! Contact Tiffany at 1-312-437-8433 or tiffany@perrymarshall.com before 6pm Eastern on Thursday! Seize the solstice, Perry PS: Last year's Influential Writing Retreat was a bombshell success. And during this week, you can register for this years IWR event and get the deepest discount we will offer! ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Ready to be dropped naked in an Iowa cornfield?

You'll see 80/20 opportunities everywhere!

80/20 Masterclass Starts June 23rd Get the details here Mel, I'm about to sweep entire chunks of your marketing life, your sales life, your persuasion life off your plate. Then, I'm going to focus on a few things that you're highly competent at and very comfortable with…the things that are second nature to you…and I'm going to show you how to amplify those. You'll discover how to bank 10 to 15 percent more with 10 to 15 percent less work…all in the next few weeks. I'm going to hand you X-ray goggles to see where your losses are occurring, where the boat is leaking, and how you can patch it up. Many of these will be small changes, but they will reduce your anxiety, reduce your expenses and reduce your time and effort. Little hinges swing big doors. Plus, I'll show you how to do this not just for your business but any business. You will never go hungry after you have taken the 80/20 Master Course. You can be dropped in a cornfield naked in Iowa and turn your knowledge into revenue…for you and for your clients, because you'll see 80/20 opportunities everywhere. Ways to plug leaks, drive up profit, and help businesses sell more to their existing clients than they ever knew possible without even getting new ones. Most people don't know how to do this. You will. Join me here. Seize the day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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