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How Hearst has nearly 800,000 monthly digital U.S. subs |
There is no doubt that Hearst is a leader in consumer magazine publishing, but how does it manage to garner so many new monthly digital subscriptions (a reported 800,000)? One way, according to president David Carey, is that the publisher "charges separately for its print and digital editions." Here is Carey's letter to employees for the new year. |
FULL ARTICLE | - paidContent |
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Hearst's Carey sees mobile capturing half of digital traffic |
In his annual staff-wide memo, Hearst Magazines President David Carey said the company achieved nearly 800,000 digital subscriptions in 2012 and is preparing 'for a world where more than 50 percent of our traffic will be on small screens.' |
FULL ARTICLE | - eMedia Vitals |
6 easy ways to make your website tablet-friendly |
By now, you've heard that everyone received a tablet over the holidays, but is your website ready for this platform? Here are 6 simple ways to ensure that it is, starting with determining your site's "tappiness", as well as some examples of the tappiest of sites. |
FULL ARTICLE | - Mashable |
Digital newsstand vendors reshape pricing, discovery models |
Zinio and PixelMags are expanding their magazine delivery platforms, borrowing tactics from digital pioneers such as Netflix and Amazon to deliver more customer-friendly subscription solutions and all-access pricing plans. These latest innovations highlight the rapidly evolving dynamics of digital distribution. |
FULL ARTICLE | - eMedia Vitals |
AP Stylebook updates detail how to handle user-generated content |
If your editors are not including user-generated content in your digital offerings, they are probably squandering their content budget. That said, properly attributing UGC has been pretty loosey-goosey thus far. Finally, AP Stylebook has stepped up to offer definitive guidance. |
FULL ARTICLE | - 10,000 Words |
How to use big data for lead generation in 2013 |
Of all the ways to use big data for lead generation in 2013, closing the loop may be the most compelling. Here's how and why, including 5 key insights to motivate you. |
FULL ARTICLE | - ClickZ |
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